She Trademarks Hiring for Marketing Specialist at Remote Full Time

We are looking for a highly organized and energetic Marketing Specialist who’s excited to accelerate the growth of the brand and develop our community. If you’re an ambitious individual who wants to build a career in social media and content marketing, then we want to work with you.

The purpose of the marketing specialist is to successfully represent the She Trademarks brand on all social media platforms, creating growth and content strategies both branded and in collaboration with Influencers that engage and expand the audience, and convert followers to loyal customers.

The marketing specialist role will help develop the marketing strategy, including identifying and developing relationships with Influencers, developing and managing the social media calendar, strategizing opportunities for growth, testing and learning growth concepts and identifying and implementing content initiatives and ideas to expand the reach and increase sales.

The ideal candidate will have the ability to build strong relationships with others at all levels, be the consummate team player, and have the ability to proactively provide assistance whenever needed. This candidate also has an interest in learning or has knowledge about the beauty, influencer, and marketing space.

About She Trademarks

She Trademarks is a start-up law firm & educational based company dedicated to beauty professionals. As a hairstylist turned attorney, the founding attorney recognizes the importance of helping beauty professionals build and protect their growing businesses with contracts, trademarks, and educational programs.

She Trademarks is a completely virtual law firm with an incredible work environment. If you’re hard-working, eager to learn and dedicated, She Trademarks is an ideal place to get ahead. Apply today!

Marketing Specialist Responsibilities

• Work closely with the founder to develop, shape and execute She Trademarks marketing and brand strategy
• Content Strategy – Design and present new social media campaign ideas and develop content to inform, educate, and engage the brand’s audience to increase awareness and achieve marketing goals
• Content Creation-Help create and edit content such as photos/videos to be distributed on social media
• Scheduling content – Develop and schedule content calendar posting on all relevant content platforms, targeted to the audience and platform.
• Daily engagement and reach – Ensure daily upkeep and management of social media channel – including reviewing channels daily, tagging, reposting stories, checking tags to maximize engagement and reach, Responding to comments and DMs on social media platforms; Engage with potential customers in various Facebook community groups
• Assist in the Influencer & Brand Ambassador Marketing strategy and brand direction
• Identify influencers & Brand Ambassadors that fit the She Trademarks brand – Oversee, plan, and execute on influencer marketing, sponsorship, and community engagement opportunities
• Nurture relationships to drive valuable partnerships and identify opportunities for growth
• Perform market analysis and research on the latest trends
• Assist in marketing and advertising promotional activities (e.g. social media, direct mail, and web)
• Assist with daily administrative duties
• Monitor all social media platforms for trending news, ideas, and feedback.
• Prepare detailed promotional presentations
• Help with the planning and hosting of live and online marketing events
• Research and evaluate competitor marketing and digital content
• Contribute to the creation of mock-ups, email campaigns, and social media content
• Identify PR opportunitiesand proactively reach out to members of the media to pitch stories and develop media relationships

Requirements:

• Have a passion for marketing & the beauty industry
• Are flexible and can work collaboratively across multiple projects
• Have the ability to thrive in a fast-paced startup environment, where your responsibilities will change based on the current project, problem, or campaign, by demonstrating critical thinking and decision-making skills
• Creative minded with the ability to create and direct content across short-form videos, blog posts, social and more
• Good understanding of the latest marketing trends and techniques
• Excellent verbal and written communication skills
• Outstanding multitasking abilities

Preferred Qualifications:

• Some knowledge and experience with the beauty industry
• Have a degree in, or are in the process of obtaining a degree in marketing
• Knowledge of paid media: ad units, tactics, strategy, and channels
• Knowledge of email marketing, including targeted segmentation, effective creative/calls-to-action, testing, customer lifecycle messaging and trigger messaging

Job Types: Part-time, Contract

Pay: $16.00 – $25.00 per hour

Benefits:

• Flexible schedule

Schedule:

• Day shift

Application Question(s):

• Do you have or are you working towards a bachelors in marketing or a related field?

Experience:

• Marketing: 2 years (Required)

Work Location: Remote