Snowflake Hiring for Senior Manager, Talent Brand Job at San Francisco, CA Full Time

Snowflake is looking for an experienced Talent Brand Manager who will drive the direction for Snowflake’s global talent brand strategy. This person will be a close business and thought partner to Engineering, Product, Marketing. You will create multi-dimensional campaigns that improve applicant channel health to meet demands of our varied business units globally.

You and your team will take a creative approach defining, designing, implementing and optimizing programs that create an employer brand theme that both leverages and connects our company story and values.

In short, we are looking for a partner that can think big, excite engaged candidates and drive candidate interest while being authentic to the unique Snowflake experience.

• Develop our candidate lead generation strategy to fulfill applicant demands across the enterprise
• Create and implement Snowflakes global talent brand roadmap, and go-to-market strategy, including driving specific new geo campaigns
• Develop an effective brand and marketing strategy and deploy across social media accounts, recruiting platforms, and marketing campaigns
• Craft compelling content and deploy across recruiting channels including the careers site, employer marketing sites, social media, event collateral and more
• Drive event roadmap in tandem with all business functions (Engineering, Core Business, Inclusion and Diversity) stakeholders and manage team members responsible for event production
• Partner closely with Marketing and Communications to align on talent brand opportunities across campaigns, events and sponsorships
• Optimize our CRM usage including building Talent Communities and ensuring sorcerers are set up to nurture effectively
• Analyze success of campaigns and make data-driven decisions to improve campaign performance
• Determine best opportunities to maximize messaging and impact
• Measure the success of all programs with constant focus on where we can optimize, provide ROI
• Support candidate experience with partnership in ops to improve candidate engagement in our hiring process
• Partner closely with our Recruiting and Sourcing teams to ensure our Talent Brand programs deliver applicant interest to meet our growing demand.

• 7+ years developing employer brand strategies alongside recruiting departments
• Knowledge of recruiting channels, job boards, and employer brand sites that support hiring, including CRM platforms
• Experience authoring content and owning marketing channels for content dissemination
• Familiarity with planning and executing recruitment events at a large scale
• Intrinsic understanding of how to market to different talent demographics across departments, countries, and identities
• Demonstrated ability to nurture strong partnerships across the company with key stakeholders
• Excel at moving smoothly between audiences and adjusting priorities to maximize time with stakeholders
• Experience with global initiatives
• Experience as a people manager

In accordance with applicable law, the following represents a reasonable estimate of the range of possible compensation for this role if hired in Colorado:

• The estimated pay range for this role,

  if based in Colorado

  , is $124,100-$165,000

• Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan

Please note that this information is provided for those hired in Colorado only, and this role is open to candidates outside of Colorado with compensation that aligns with your location. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.