Sobo & Sobo, LLP Hiring for Google Pay Per Click Manager at Middletown, NY Full Time

Sobo & Sobo is currently hiring for a Google Pay Per Click Manager. This position will be in-office and based in Middletown, NY. Sobo & Sobo offers a competitive salary, great benefits and generous paid time off. Schedule for this position is Monday-Friday 8:45am-5:15pm.

JOB DESCRIPTION

• Manage, review, and perform daily account responsibilities associated with Google Ads account.
• Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Provide creative copy suggestions.
• Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with firm goals.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with firm goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet firm goals.
• Day to day management of multi-channel PPC marketing campaigns and strategy, with a focus on lead generation (Google Ads /AdWords)
• Implementing our SEM / Paid Search strategy, managing and generating quality conversions
• Monitoring performance, including high level analysis for KPI’s with a focus on ROI

A great candidate will have the following:

• Passion for Search and internet marketing.
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

• No less than 2 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Experience in the legal industry is a plus.
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platform (Google Ads, Bing AdCenter, etc.)
• Experience editing html, retrieving data from SQL databases
• Experience with Google Tag Manager and editing javascript tags
• Proficiency in managing moderate to large scale PPC accounts.
• Google Ads / Bing certification is a plus.
• BS/BA degree preferred.

Benefits

• Medical, Dental and Vision eligibility starting on the 1st of the month following 60 days of service
• 401k with company match
• Long term disability, short term disability and life insurance options
• 3 weeks of paid time off plus 1 week of sick time
• Paid holidays and floating holidays
• Employee Assistance Program
• Partnership for discounts with major retailers and hotels
• Aflac discount
• Company events

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• No weekends

Supplemental pay types:

• Bonus pay

Application Question(s):

• What is your desired salary range for this position?

Experience:

• Google Analytics: 2 years (Preferred)
• Facebook Advertising: 1 year (Preferred)
• SEM: 2 years (Preferred)
• PPC Campaign Management: 2 years (Required)
• SEO: 1 year (Preferred)

Work Location: In person