MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience
Manages strategy for list development and design of complex requests by partnering with channel marketers.
Develops and strengthens key strategic relationships within the company, working with marketing departments to ensure consistency of list operations and meet short and long term goals.
Oversees the reporting of results of all campaign initiatives and provide direction to future campaigns and activities.
Oversees strategic report requests; create dashboards and reports for executive management as needed.
Develops and maintains on-time project schedules and ensures deliverables meet campaign objectives and quality standards.
Manages vendor relationship and interactions.
May act as liaison to IT on all direct-to-consumer data warehouse projects and database support issues.
Ensures all data capture needs are met, including file hygiene and offer history as needed.
Ensures the integrity of data in the direct-to-consumer marketing data warehouse as needed.
Gathers, refines and validates complex business requirements, interdependencies, potential risks and issues to automate processes and functions as needed.
Utilizes available and necessary database marketing tools, techniques and software solutions to support the creation of an enterprise-wide approach toward data-driven decision making and evaluation as needed.
Supervises, trains, develops and manages the performance of the work of one or more direct reports.
Performs other duties as assigned.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Education
Bachelor’s Degree in Marketing, Management or related discipline
Related Work Experience
Database marketing/design experience; 5-7+ years
Management experience; 5-7+ years
Project management experience; 3-5+ years
Experience with Unica, SQL, Toad, Microstrategies, SaaS, Aprimo, Epiphany; 3-5+ years
PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
Knowledge of cable television, high speed Internet and phone products and services preferred
WORKING CONDITIONS
Office Environment
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