Sales & Marketing
SPECTRUM Hiring for VP, Marketing & Sales Enablement Job at Stamford, CT Full Time
JOB SUMMARY
Reporting to the SVP of Marketing, the Vice President of Marketing & Sales Enablement is the lead executive responsible for the planning, execution and reporting of Corporate Marketing initiatives within the Sales & Marketing organization. This role manages day to day operational activities and is responsible for all centralized Marketing analytics and reporting, including developing next generation measurement. This position will coordinate across multiple departments to ensure firm understanding of all programs and ensure all Sales departments have the necessary details to effectively implement, sell, and handle customers impacted by these initiatives.
Reporting to the SVP of Marketing, the Vice President of Marketing & Sales Enablement is the lead executive responsible for the planning, execution and reporting of Corporate Marketing initiatives within the Sales & Marketing organization. This role manages day to day operational activities and is responsible for all centralized Marketing analytics and reporting, including developing next generation measurement. This position will coordinate across multiple departments to ensure firm understanding of all programs and ensure all Sales departments have the necessary details to effectively implement, sell, and handle customers impacted by these initiatives.
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience.
Organize cross-functional departments to effectively implement and market new programs and offers.
Develop strategic testing structures and platforms.
Develop metrics for success, including creating a next-generation marketing campaign measurement platform and providing reporting and analysis.
Develop marketing and sales processes to achieve operational efficiencies.
Implement and monitor controls to ensure programs and offers are implemented accurately and rate adjustments are accurately applied and messaged.
Monitor corporate marketing and sales programs to ensure deliverables are met throughout the project lifecycle (inception through implementation/evaluation).
Track and analyze results to drive marketing efficiencies and effectiveness.
Manage and evaluate marketing campaigns, tests and makes recommendations.
Identify areas of opportunity for new programs and campaigns. Drive marketing ROI through innovative reporting and process improvements.
Communicate strategic goals and training details to Sales Channel owners.
Manage and leverage relationships with key external vendors and or partners.
Manage any assigned marketing operational budget.
Perform other duties and special projects as required or requested.
REQUIRED QUALIFICATIONS
Skills /Abilities and Knowledge
Ability to read, write, speak and understand English
Knowledge of cable and mobile operations and products
Knowledge of offer positioning and effective value proposition
Knowledge of cable billing systems, CSG, ICOMS, and AMDOCS
Knowledge of analytics tools, including Adobe analytics, Microstrategy and Tableau
Ability to think strategically while understanding key critical details
Ability to execute cross-functional projects
Knowledge of marketing strategies and procedures
Knowledge of various Marketing and Sales channels
Knowledge of how systems work and how to interpret data to drive analysis
Extensive project management experience
Ability to analyze/interpret data and continually evolve based on key learnings
Strong leadership capabilities allowing extensive impact and influence in a collaborative fashion
Proven problem solving and analytical skills
Ability to budget, forecast, advanced model, attribute and strategically test
Firm understanding of test and control methodologies
Ability to manage a team of highly specialized employees familiar with analytics
Ability to communicate orally and in writing in a clear and straightforward manner
Ability to communicate with all levels of management and company personnel
Ability to make decisions and solve problems while working under pressure
Ability to prioritize and organize effectively
Ability to use personal computer and software applications (i.e. Microsoft Word, Excel, etc.)
Ability to work independently
Ability to develop a team and foster a team environment
Education
Bachelor’s degree in Business, Marketing or a related area of study AND / OR equivalent experience
Related Work Experience Number of Years
Marketing and Sales Leadership experience 10+
Marketing Analytics Experience 10+
Marketing Technology 8+
Marketing and Sales Operations Experience 8+
Cable and Mobile Experience 8+
PREFERRED QUALIFICATIONS
Skills /Abilities and Knowledge
Knowledge of cable television, Internet, Voice and Mobile products and services
Preferred Education
Masters Degree or MBA
WORKING CONDITIONS
Office work environment
May require occasional travel XMK001 300679 300679BR