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Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.
Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.
We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team of around 1000 Spherions around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.
Sphera is looking for a smart, experienced, and highly motivated marketer to join the expanding partner marketing team. The selected candidate will be primarily responsible for managing partner marketing efforts with system integration and value-added reseller partners to drive pipeline generation and acceleration and ensuring partner/channel sales and marketing goals and targets are met through effective management of timelines, resources, and process.
Primary Duties and Responsibilities
This role is responsible for developing the regional partner marketing strategy to drive brand awareness and generate leads both with and through partners.
This role is responsible for developing the regional partner marketing strategy to drive brand awareness and generate leads both with and through partners.
Your goal is to design and execute a global and scalable partner marketing program, establish efficient working relationships with global marketing teams, and drive effective engagement with key global/regional partners.
Our candidate is a versatile player with skills that help execute the following responsibilities successfully: Demand/Lead Generation
- Work with systems integration partners and Sphera’s partner/channel sales managers to develop and execute co-marketing activities including sponsorship of events, Sphera-partner events, workshops, webinars, email campaigns with the intent to generate leads, both with and through partners.
- Engage partners for end-to-end sponsorship/involvement in Sphera-hosted events
- Work with partners to develop jointly branded customer success stories, solution briefs that highlight both the companies’ value proposition from a technology/services perspective.
- Develop marketing-in-a-box campaigns and deliver them to partner organizations to enable them to build awareness and generate leads.
- Own, develop, and disseminate partner branding, blog, and press release guidelines.
- Ensure leads are uploaded to the CRM system in time and assigned to and followed up by partners, and monitor lead conversion progress.
- Monitor and optimize campaigns and programs. Measure and analyze campaign and marketing success.
Business Development & Partner Communications
- Work with partners to develop joint marketing plans based on market trends, geography, and solution.
- Plan and execute partner events within budgetary guidelines and deadlines.
- Use online mediums, google ads, and leverage corporate web to support the recruitment of partners.
- Obtain partner testimonials in the form of videos and quotes for building brand awareness.
- Strong involvement in the internal development of partners – recruitment and enablement programs.
- Create and release global partner communications in the form of quarterly newsletters and lead nurture alerts.
- Work with partners to develop and issue press releases, media alerts, and bylined articles.
- Work with partners to develop blogs and videos
- Promote the joint partner participation and branding via social media channels such as LinkedIn, Twitter, YouTube, etc.
- Internally communicate the partner work collaboration projects
- Maintain the partner marketing collateral centrally on partner portal
Collaboration
- Work within a team of Marketing professionals and collaborate with other departments, like Partner and Channel Sales and Business Development Representatives to develop and enhance strategies.
- Develop program strategy and execution plan in collaboration with other members of the Marketing team.
Sphera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
