TEGNA Hiring for Senior Digital Sales Strategist Job at Phoenix, AZ Full Time

TEGNA Inc., is a media company innovating in the digital age, a best-in-class operator and one of the most geographically diverse broadcasters in the U.S. with 64 television stations and two radio stations in 51 markets from coast to coast.

We are the largest owner of Big Four affiliates (NBC, ABC, CBS and FOX) in the top 25 markets among independent station groups and reach 41.7 million television households, or approximately 39 percent of all TV households nationwide. Each month, TEGNA reaches 75 million adults across our digital platforms. Across Twitter, Facebook, and Instagram, TEGNA stations have over 32 million social followers.

Our company purpose is to serve the greater good of our communities – through empowering stories, impactful investigations, and innovative marketing services.

The Opportunity

We are seeking a Senior Digital Sales Strategist to work with our sales team in Phoenix. The Digital Sales Strategist plays a critical strategic role and has primary responsibility for campaign success through management and optimization of digital media campaigns to ensure launch and successful delivery. The Digital Sales Strategist is fully functional on all products including but not limited to OTT, Video, Advanced Targeted Programmatic, Native, & Social Media.

What We Offer

• Winning, inclusive, supportive, and fun culture
• Market competitive compensation
• Leading and innovative media products
• Resources to set you up for success
• Growth opportunities
• Generous benefits
• Purpose driven and employee-centric organization

Responsibilities:

• Serve as pre-sales lead for digital support.
• Develop & execute effective solutions to deliver customer results through TEGNA’s digital assets across OTT/CTV, video, and display.
• Interpret campaign performance data and help summarize results based on customer KPI’s.
• Dive into TEGNA Attribution and support/manage as needed for client campaigns.
• Regular tracking of client audience delivery across all products and services.
• Responsible for working with the account management teams on optimization strategies to ensure campaign delivery and attainment of customer goals.
• Attend sales calls with Account Executives as needed to help them prepare and deliver customer- centric solutions.
• Communicate results and proof of performance to customers in tandem with other sales team members.
• Support an active dialogue with the Digital Client Services teams across multiple product lines ensuring customers goals are met.
• Provide on- going recommendations to Account Executives and clients to upsell and cross-sell our vast product offerings.
• Attend weekly sales meetings and training sessions to implement go-to-market strategies for a variety of digital products.

Job Requirements: