Texwipe Hiring for Strategic Marketing Manager Job at Kernersville, NC Full Time

Texwipe, an ITW Company, is the worldwide leader in contamination control supplies & critical cleaning products. For over 50 years, Texwipe has been committed to manufacturing products such as cleanroom wipers, swabs, and stationery, sterile products, adhesive mats, and so much more! We are consistently growing and looking to add team members to our dynamic environment who are looking to make a global impact.

With headquarters in Kernersville, North Carolina, the company has a global presence with sales offices throughout North America, Europe, and Asia. In addition, Texwipe’s manufacturing centers throughout North Carolina, the Philippines, and China provide the highest levels of quality and manufacturing technology. Working for Texwipe means you will have a lasting impact on critical industries across the world.

The organization’s commitment to technology, innovation, & service excellence provides the most consistent and highest quality products for its customers. Texwipe also pledges to provide fairness and transparency, fair and consistent treatment, & development opportunities. Texwipe promises to be an organization that stands by its commitments to its customers and employees, improving and growing into the future.

What can Texwipe offer you? See below!

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  Robust training program and career development opportunities
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  3 – for 1 company gift match program
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  Tuition reimbursement
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  Multiple health plan options along with dental, vision, and life insurance.
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  FSA, HSA, and DCA options
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  Wellness resources & discounted employee health premiums
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  Employer-paid STD/LTD & AD&D benefits
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  Paid parental leave
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  12 paid company holidays
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  401(K) plan with generous company match & so much more!

• Build a strong understanding of customer and industry trends, competitive landscape, and product positioning, which will inform the identification of new growth opportunities within the currently served markets.
• Compile and analyze internal data (sales data, marketing metrics, customer VOC), and leverage inputs from sales and product management to help develop growth strategies to win market share and create opportunities within our key markets and customers.
• Oversee exploration of new market opportunities, developing business cases, and winning strategies including product development roadmaps.
• Champion and lead initiatives to investigate new opportunities, develop value propositions and business cases, and pitch ideas and proposals to the relevant cross-functional global stakeholders.
• Facilitate the development of the company’s Long-Range Plan and Annual Plan submissions by leading the creation of marketing inputs (market dynamics, market growth estimates, competitor dynamics, strategy inputs, etc.)
• Identify relevant performance measures and drive accountability for on-going performance against business and strategic objectives by preparing for and leading regular reviews.
• Follow the latest industry developments and participate in industry-standard committees such as IEST and ISO.
• Develop marketing strategies utilizing the various marketing tools to advance brand awareness, promote solutions and educate partners and customers.
• Lead the development, management, and administration of the company’s Digital Marketing strategy.
• Manage general office operations including marketing communication, the company website, and CRM (Salesforce) operations.
• Liaison with sales, product management, key account management, and marketing to support targeted selling, core market expansion, and product innovation opportunities.

• Exceptionally self-motivated and directed
• Must be able to travel up to 25% of the time
• Good interpersonal skills
• Ability to manage multiple project priorities and deadlines
• Familiarity with SEO (or SEM) and Google Analytics and a good knowledge of web design
• Proven ability to conduct research related to customers, industries, and competitors that contributed to achieving business objectives
• Understanding and experience in B2B sales and marketing in a global environment
• Must be culturally aware and be able to build constructive and effective relationships across the organization

Additional Information

All your information will be kept confidential according to EEO guidelines.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.