The Boston Consulting Group Hiring For Lead Knowledge Analyst – Digital Marketing at Atlanta, GA Full Time

As a Lead Knowledge Analyst (LKA) within BCGs Marketing, Sales, and Pricing (MSP) Practice Area, you will collaborate and partner in a growing global team, providing marketing expertise and insights. You will work together with case and proposal teams to provide knowledge assets, analysis and expert advisory. Youll serve as a thought partner and expert to case teams and topic/sector leaders, helping structure and solve complex issues.
Additionally, as an LKA you will drive development of intellectual property and knowledge assets to support the marketing business, serving as an active contributor to commercialization efforts for the marketing topic, whilst working with business leaders to drive proposals & go-to-market efforts. As an LKA, you may line manage a team of junior colleagues, taking responsibility for their goal setting, ongoing feedback and career development support.
BCGs Marketing, Sales & Pricing Practice (MSP) leverages deep consumer and customer insight to inspire revolutionary thinking in all aspects of marketing, branding, sales/channels and pricing. The foundation of our success continues to be outstanding value created for even the most leading-edge of our clients: double digit revenue growth and margin expansion. The MSP has been BCGs fastest growing functional practice over the past five years. We believe the market opportunity continues to be huge as the go-to-market revolution affects the entire commercial landscape, and clients seek go-to-market transformation and growth. We seek to be leading-edge and continue to invest in our programs and arsenal of tools and proprietary data. Highlights include: Google partnership and joint Digital Academy, Center for Customer Insight, Pricing Enablement Centers, and Customer Analytics solutions.
YOURE GOOD AT
Solving complex client problems through relevant analytical approaches and customized solutions in marketing
Driving development and maintenance of knowledge assets eg tools, marketing materials, based on different client contexts
Communicating with senior stakeholders, demonstrating the ability to engage your audience effectively
Managing a portfolio of projects, with strong awareness of business priorities and commercial impact
Training, coaching, and mentoring junior team members
Working closely with clients to understand strategic objectives and design tests/optimize campaigns to improve digital marketing performance and meet the clients goals
Interfacing with BCG case and client teams and reporting on results, in a credible and confident way
Working collaboratively and effectively in a group dynamic often virtually, proficient in agile ways of working
YOU BRING (EXPERIENCE & QUALIFICATIONS)
3+ years of consulting experience in relevant marketing required; candidates with consulting experience preferred
In lieu of consulting experience, 4+ years minimum industry experience required; 6- 10+ years of industry experience strongly preferred
Digital marketing expertise with technical knowledge in common digital marketing disciplines, ie Traffic generation (Search Marketing, display, programmatic, paid media, etc); Email marketing; social media management, campaign management, etc. preferred
Bachelors Degree required (advanced degree preferred)
Expertise in relevant marketing, especially digital marketing
Outstanding interpersonal and communication skills to interact with internal and external stakeholder while working in a global collaborative team environment