The Parking Spot Hiring for Paid Media Analyst at Chicago, IL Full Time

Since its inception, The Parking Spot has made superior airport parking experiences easy and affordable by focusing on hospitality. Now with more than 20 years in business, The Parking Spot has cemented itself as the leading near-airport Parking Company with 38 locations at 21 airports, and over 1,500 employees nationwide.

What makes working at The Parking Spot so special? We have created a culture of support, fun, and camaraderie that allows us to be the most innovative company in the parking industry. As a nationwide business with a small business feel, there are endless opportunities within The Parking Spot to grow your career. Come join us and see how we leverage people and technology to deliver a superior product, outshine our competition, and find creative and innovative solutions to everyday problems.

What we offer:

• Hybrid work environment with a flexible schedule
• Career development and growth opportunities
• Ability to gain exposure to all areas of the business
• Great benefits including Medical, Vision, Dental and a 401k plan
• Team oriented, fun and friendly work environment
• Immediate opportunity to make a large impact

Position Summary:

The Parking Spot is now hiring for a Paid Media Analyst to join our team in Chicago. Whether you’ve been working at an agency for a couple years and are looking to move in-house, or you’re simply looking to take the next leap in your career, your job search ends here!

The Parking Spot has revolutionized the airport parking business, and we’re looking for someone to keep our digital marketing strategy on the cutting edge. Help us maximize our performance marketing budget by working with our external agencies to optimize our paid media campaigns. Partner with our in-house data science team to redefine and measure digital marketing KPIs.

This person will be an integral part of our commercial team, reporting to our Sr. Director of Digital and Email Marketing. Come join a supportive environment where you will be able to make an impact from Day 1, while also enjoying opportunities for career advancement. We can’t wait to meet you!

Our offices are based in the heart of the Loop in downtown Chicago, but we are pleased to note that our Chicago office is operating on a hybrid work model (mix of in-office and remote work)

Key Responsibilities:

• Work with the digital marketing team to develop and execute paid media strategy
• Help manage our digital marketing agency and work with them to identify new testing opportunities (both through paid search and paid social)
• Oversee relationships with programmatic advertising vendors, developing fresh KPIs to measure the success of programmatic display and video
• Become the in-house expert on local paid media performance in each of our 20+ U.S. markets
• Have a deep understanding of the marketing funnel and partner with our internal data science team to continually improve how we measure channel attribution
• Assist with managing our digital marketing budget, from channel allocation to invoicing
• Proactively identify new channels and tactics to test and opportunities for optimizations
• Stay current on digital marketing best practices, search engine advertising policies, search engine algorithm updates, and industry-wide eCommerce trends

Knowledge, Skills & Experience Required:

• At least 1 year of experience working in the performance marketing space
• Comfortability designing, implementing, and measuring PPC campaigns
• Experience with programmatic campaigns, digital display marketing, and/or paid social media
• Proven history of analyzing/interpreting performance data and developing KPIs that meet business needs
• Ability to manage agency relationships
• Test and learn mindset
• Strong communication and organizational skills, with ability to multi-task
• Knowledge of Google Analytics, Google Marketing Platform, Search Ads 360, Impact, Facebook Ads Manager and/or other digital marketing platforms

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At The Parking Spot, we don’t just accept difference – we celebrate and seek it. We believe a diverse, inclusive, and equitable company is one where all employees, partners, and customers are welcome, supported, and valued. As a company in the travel industry, we witness the power of bringing individuals from different backgrounds and communities together. We treat all others with dignity and respect and stand firmly against racism and discrimination in any form. We intentionally develop diverse teams and relationships to ensure all voices are heard and to foster equal opportunity for all. We are committed to listening, learning, and growing because we know that our work is never done.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)