The Splash Lab, USA, Inc Hiring for Director of Marketing at Remote Full Time

Job Description

The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will play a pivotal role in developing and implementing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.

Responsibilities

· Develop and implement the overall marketing strategy aligned with the company’s goals and objectives.

· Lead a team of marketing professionals, providing guidance, coaching, and mentorship to ensure successful execution of marketing campaigns and initiatives.

· Conduct market research and analysis to identify customer insights, market trends, and competitive landscape, leveraging this information to drive strategic decision-making.

· Collaborate with cross-functional teams, including sales, product management, and operations, to align marketing efforts with overall business objectives.

· Oversee the planning and execution of integrated marketing campaigns across multiple channels, such as digital advertising, social media, email marketing, content marketing, events, and public relations.

· Manage the marketing budget effectively, optimizing resource allocation to maximize ROI and achieve key performance indicators (KPIs).

· Monitor and analyze marketing performance metrics, providing regular reports to senior management, and making data-driven recommendations for improvement.

· Stay up-to-date with industry trends, emerging technologies, and best pracCces in marketing, and proactively apply this knowledge to enhance marketing strategies and tactics.

· Foster a collaborative and innovative marketing culture, encouraging creativity and continuous improvement within the team.

Qualifications

· Bachelor’s degree in marketing, business administration, or a related field. A master’s degree is a plus.

· Minimum of 8-10 years of experience in marketing roles, including progressively increasing responsibilities and leadership positions.

· Strong strategic thinking and analytical skills.

· In-depth knowledge of marketing technologies and tools, such as marketing automation, CRM, analytics platforms, etc.

Job Type: Full-time

Pay: $80,000.00 – $100,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Work Location: Remote