The Walman Optical Company Hiring for ADO Marketing Associate at Minneapolis, MN Full Time

We are currently seeking an experienced Marketing Associate for our ADO Practice Solutions Division within our DONE4YOU Marketing team. This is an excellent opportunity to join our team! We are located close to downtown Minneapolis, with free parking available!

Job Summary

The Marketing Associate works in conjunction with the ADO Division Marketing Manager to grow independent eye care practices in a defined territory. This position involves managing a wide range of marketing collateral, promoting and executing marketing plans, developing brand cohesion for the eye care professional and increasing revenue in all business channels. Position responsibilities also include: tracking and reporting results of all marketing initiatives and recommending improvements as necessary to increase the overall success of marketing efforts.

Position Specifics

• Oversee full scope of assigned member accounts …responsible for member satisfaction and execution of marketing program deliverables.
• Assist in the development of yearly strategic marketing plans for each member.
• Measure, track and report results and adjust programs to continually improve performance.
• Manage relationships and coordinate marketing activities with customers, internal team members and external partners.
• Develop and formulate marketing materials and strategies; internal collateral, direct mail, print advertising, broadcast media, online display ad campaigns, social media, SEM/SEO, internal/external referral promotions, member communications and event coordination, etc.
• Occasional travel (25%) to industry and ADO Division events. Occasional weekend travel required.
• Perform other duties as assigned.

Experience/Qualifications

• BA or BS Degree in Marketing and a minimum of 3 years of related marketing experience or equivalent combination of education and experience.
• Excellent organization and project/campaign management skills.
• Experience defining and managing project scope and deliverables using both onsite and offsite resources.
• This position requires creativity, flexibility, time management skills and strong verbal and written communication skills.
• Proficient in utilizing CRM systems, data analysis and Microsoft Office applications. Experience in Adobe design programs preferred (Photoshop, InDesign & Illustrator)
• Must possess and maintain a valid driver s license and insurable driving record that complies with The Walman Optical Company Motor Vehicle Policy.

Benefits

• Competitive Salary
• Medical Insurance
• Dental Insurance
• Life Insurance
• LTD
• PTO
• 401(k) with company match

The Walman Optical Company is a successful and diversified business serving the ophthalmic community since 1915. We are a family of optical companies with a 100-year history of excellent relationships built on enduring trust and added value. Each of our businesses is guided by the same core principles and single vision: to be the most trusted business partner in the industry. Our core values respect our employees worth and contributions, emphasize teamwork and offer opportunities for personal and professional growth.

If you are interested in becoming part of the Walman Team please apply online today.

The Walman Optical Company is committed to providing Equal Employment Opportunity (EEO) to all employees and applicants. EEO/Affirmative Action Employer/Protected Veteran Status. The company grants reasonable accommodations to qualified disabled individuals in accordance with applicable law.