Transeo Hiring for Director, Demand Generation – Sales & Marketing Leadership Job at Kansas City, MO Full Time

Transeo (we provide software solutions to schools and school districts nationwide) is adding a Director of Demand Generation to our growing team in Kansas City.

This role will be responsible for lead generation strategy and execution in the K-12 education technology space, scaling our efforts to support a rapidly-growing sales organization.

You will evolve the integrated marketing and sales development team to increase sales opportunities and implement optimizations to improve conversion rates. You will plan and execute multi-channel campaigns targeting school district consumers and influencers.

If you lead by example, are passionate about Education Technology, are more passionate about leading, coaching and evolving an integrated sales and marketing team and are energized by working in a start-up culture and fast-growth environment, we need to talk ASAP.

The Role:

• Evolve and develop demand generation strategies including: messaging, creative, production, and distribution, to help achieve quarterly lead generation and revenue goals
• Work cross-functionally with sales, customer success, product, and other marketing team members to build and execute multi-channel marketing campaigns.
• Measure and report on demand generation KPIs such as MQL to SQL conversion rates and pipeline contribution on a regular basis, sharing campaign results with other teams and making data-driven decisions to optimize campaigns as needed.
• Implement process optimizations across the demand generation funnel — including marketing and sales development, to enhance conversion rates. Such initiatives will include (but are not limited to) the development of thought leadership pieces, execution of targeted multi-channel campaigns, implementation of process improvements, and creation of new sales collateral to help advance prospects toward a purchase decision.

Objectives

• Drive sales opportunities and increase revenue for the company by developing, evolving, and advancing legitimate pipelines.
• Develop high-quality Marketing and Sales Development Representatives who are focused on career development and growth.

Ideal Candidate Profile:

• 3+ years of experience leading Demand Generation Marketing and Sales Development teams PREFERABLY in B2B Education Technology or multi-product SaaS businesses.
• Experience working in a Salesforce/Pardot environment
• Confidence working in a high-autonomy, fast-paced, remote environment where you’ll be responsible for decisions that influence the direction of the company
• Experience in Webinar, Event and all traditional and digital marketing strategies
• Passionate about training, coaching, recruiting, and developing talent
• Track record of success managing high-performing teams
• Process and detail oriented
• Excellent communication, interpersonal, and organizational skills – you are a great writer, speaker, and listener. You can communicate technical concepts to both technical and non-technical audiences.
• Experience at a startup or early-stage company preferred
• Experience in Education Technology or working in the education ecosystem preferred

Compensation and Benefits

• Base Salary Commensurate with Experience – Exceeding $125,000.00 per year
• Health, Dental, Vision, and Life insurance
• No Limit PTO

The Company

Transeo is a different kind of company. We place a premium on social impact, having fun, working hard, and thinking deeply but practically. Transeo was created for educators by educators. We have forged both a corporate team and collaborative partnerships that represent some of the highest caliber talent and thinking in the field of K-12 education. In addition to diverse, high-energy, and smart professionals, we have a strong national network of leading educational organizations.

The Platform

We build and deploy software with a suite of tools that helps schools, districts, regional entities, and states transform the way they support students in their college, career, and life readiness journey. Transeo currently features 4 products (Serve, Jobs, Journey, College) with more on the way, all fully integrated and built using the most relevant and up to date tech stack. The suite is highly configurable to suit the needs of every organization and impacts students in highly meaningful ways.