Do you have a strong command and deep understanding of the digital media and performance marketing landscape on a global scale? Are you a creative, strategic digital strategist with a proven track record of collaborating with teams and optimizing innovative techniques and approaches to drive media reach, return on investment, and high quality leads? If so, we’ve got a Director of Digital Media role just for you!

Operating across the globe including Europe, Australia, North America and Canada, Travelopia is passionate about being the best, and we pride ourselves on the unique and diverse range of holiday experiences we offer our customers. Our combined businesses are the world’s largest provider of specialist and experiential travel with a range of unique experiences, from private jets, polar expeditions, sailing, ski holidays and more.

What you will be doing:

You’ll drive digital marketing performance, working in collaboration with the Marketing Directors/VPs and their digital marketing specialists across key Business Units.

Using data and insights, you’ll engage with Digital marketers in our brands to devise digital marketing strategies across all paid-for and earned platforms, including social media, PPC, SEO and content marketing.

This role reports into the Chief Customer Officer for Travelopia and sits on the Marketing leadership team.

• Strategic review of digital marketing in key Business Units
• Understand the key target audiences, market trends and analysis of current campaigns, including attribution and return on investment where possible
• Review current capability, agency performance (where agencies are used) and plans (spend, mix of channels, approach)
• Make recommendations regarding resource, agencies and/or activity to improve digital marketing performance and increase return on investment
• Building in any changes post the strategic review, work with the Marketing Directors/VPs to optimize digital campaigns across all channels, including social media, search, display advertising, and content marketing
• Define/align on key performance indicators (critical metrics) and ensure all Digital teams supervise campaign performance, analyze data and metrics, and provide concrete insights to continually improve campaign efficiency and return on investment – and share takeaways across Business Units
• Lead the negotiation and procurement of agencies/media where activity is being driven across more than one Business Unit
• Stay up-to-date with the latest digital marketing trends, best practices and new technologies to ensure our campaigns remain cutting-edge and effective and to identify new opportunities for growth and innovation
• Build regular reports and presentations to communicate, key insights, takeaways and recommendations to Digital Marketing managers and Marketing Directors/VPs.
• Marketing attribution and analysis capability
• Work with the tech and central D&A teams to launch capability/models to help supervise channel attribution and value (including launching Infinity call tracking)
• Ensure the Digital marketing teams are up to date with the latest Google changes and are fully trained and using reporting and analysis tools, including GA4
• Work closely with collaborators, their acquisition leaders and digital marketing specialists (with focus on the larger spending Business Units)
• Set up Digital Marketing centers of excellence (incl for Search (PPC, SEO) and Social/Content marketing), with specialists from each business to share
• Lead the relationship for key digital agencies where relationships span businesses (strategic review to include agencies in terms of skills, value and breadth)

What we are looking for:

• Bachelor’s degree in marketing, business administration, or a related field
• Confirmed experience in digital marketing (in multiple markets), with a consistent track record of successful strategy development and execution
• Deep knowledge of all key digital marketing channels and platforms, including social media, SEO/SEM, email marketing, content marketing, and analytics tools
• Experience of global marketing, especially NA and Europe media channels
• Proven outstanding leadership and influencing skills with experience leading and developing a hard-working team in a multi-brand, sophisticated organization
• Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage projects
• Outstanding communication and presentation skills, with the ability to effectively collaborate with internal teams, collaborators, and external partners

Working with us:

• Competitive salary and annual bonus scheme
• Annual salary review aligned with performance
• Various employee discounts and offers
• Career progression opportunities

Apply now for immediate consideration!

We believe that people are happier and perform best when they are able to be their true selves and that diverse teams deliver better results.

We are committed to building an inclusive culture and embracing diversity in all its dimensions. This includes inspiring change through increasing awareness of unconscious bias.

Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish.

#li-wf1 #li-remote