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Full Job Description
We are seeking a highly motivated and self-directed online advertising specialist who thrives in a data-driven culture. This position will be responsible for the execution and optimization of PPC ad campaigns with a goal of growing advertising-driven sales on key online platforms, with a heavy emphasis on Amazon.com. Your role will collaborate with key personnel from across the department and organization and will enjoy having a discernible impact on the reach of Tyndale’s portfolio of products and brands. If you are flexible, organized, and love problem-solving, this position could be for you!
Responsibilities:
- Develop and execute PPC campaigns based on performance data and keyword strategy development.
- Optimize campaigns to improve advertising-driven sales on key website platforms.
- Manage campaigns within a given budget and timeframe to assist in generating sales momentum at key times.
- Track budget spend, pivot appropriately, and proactively make budget adjustment recommendations.
- Collaborate with Online Sales Team and marketing personnel from other publishing groups to maximize sales and marketing efforts.
- Communicate end-of-campaign reflections and apply learnings to improve future efforts.
Requirements/Preferences:
- 1-2 years of experience or internship in Amazon/e-commerce/advertising.
- Data-driven and skilled in interpreting statistics.
- Knowledge of PPC principles and tools preferred.
- Proficient in Excel.
- Excellent written and verbal communication skills.
- Undergraduate degree preferred.
Keywords: online advertising, online advertising specialist, PPC advertising, PPC campaigns, performance data, keyword strategy, Amazon advertising, Amazon, campaign optimization, e-commerce advertising, ecommerce, budget management, advertising-driven sales, data-driven, budget management, collaboration, communication skills, data analysis, Excel, sales and marketing
