Job Summary
As a member of the Social Media Intelligence team, you will leverage the power of social listening and actionable insights to discover what’s important to Walgreens social communities and beyond. Through supporting, leading and optimizing the listening strategy, you will inform and influence marketing and
business decisions by connecting dots between the consumer and the brand. You will be responsible for generating insights, identifying opportunities, and delivering key observations to cross-functional partners, impacting various business areas across Walgreens. We are looking for an experienced social
media professional who understands how consumers speak and think online while also understanding emerging social and digital platforms. You should be familiar with deciphering ambiguous data, a proven multi-tasker, comfortable with multiple deadlines, flexible with everchanging needs, forward-thinking and
proactive.
Job Responsibilities
Own and supports social listening and insights efforts through dashboard building, report generation and insight sharing to cross-functional partners.
Uncovers areas of opportunity to improve and optimize the listening strategy and playbook, including ownership of various projects
Channel storytelling by translating complex data from our online communities into easily digestible insights that ladder up to brand/business needs.
Compiles and delivers timely (daily, weekly, monthly, quarterly), high quality social listening reports with actionable insights to various stakeholders and audiences.
Collaborates cross-functionally with Organic Social team, creative team, marketing operations and other brand marketing teams to meet various business needs.
Co-manage platform partner relationship, proactively identifying areas of optimization.
Co-manage brand marketing insights tracker to surface changes in conversation around Walgreens.
Monitors social media and digital trends to push Walgreens towards social media innovation.
Proactively identify opportunities to insert the brand and foster online brand love, educational moments, and new ways into proactive conversations
Support the brand in crisis situations through quick turn reporting and insights delivery.
About Walgreens and WBA
Walgreens (www.walgreens.com) is included in the U.S. Retail Pharmacy and U.S. Healthcare segments of Walgreens Boots Alliance, Inc. (Nasdaq WBA), an integrated healthcare, pharmacy and retail leader with a 170 year heritage of caring for communities. WBAs purpose is to create more joyful lives through better health. Operating nearly 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving nearly 10 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services, including those that drive equitable access to care for the nations medically underserved populations. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms supported by the latest technology to deliver high quality products and services in communities nationwide.
Basic Qualifications
Preferred Qualifications
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