WeLink Hiring for Marketing Specialist at Lehi, UT Full Time

Marketing Specialist

About WeLink

WeLink is a next-generation wireless internet service provider. We use the latest millimeter wave technology (including our own custom radios) and a proprietary and patent-pending approach to network deployment that allows us to deploy fiber-like networks faster and more cost-effectively than anyone else.

We were founded by experienced fixed-wireless veterans and have spent the past couple of years developing technology and refining our approach. At WeLink we place a strong emphasis on delivering quality service and maintaining an excellent customer experience.

If you want to give the world an alternative to the cable and telco duopoly that frustrates consumers and help pioneer a better wireless future for the world, join us.

Job description

As a Marketing Specialist at WeLink, your crucial role involves developing and executing marketing strategies to drive brand awareness, generate leads, and nurture customer relationships. You will contribute to buyer and customer journey development, create engaging sales collateral and training materials, optimize the customer referral program, and leverage customer feedback to enhance relationships. If you are a passionate marketer with a creative mindset who thrives in a collaborative environment, this role is a perfect fit for you!

Responsibilities

As a Marketing Specialist, you will be responsible for managing all aspects of marketing, with the objective of driving brand awareness, engaging the target audience, and achieving key performance indicators (KPIs). You will also be responsible for content scheduling and optimization, monitoring analytics, creating engaging assets, crafting social media copy, and customer journey communications. Your expertise will be crucial in developing and executing marketing campaigns and enhancing the overall digital presence of WeLink. Your day-to-day duties will include:

• Market Research and Analysis: Conduct market research to identify industry trends, customer insights, and competitive landscape. Use data-driven insights to inform marketing strategies, optimize campaigns, and identify growth opportunities.
• Strategy Development: Collaborate with the Marketing Director to develop and implement comprehensive marketing strategies aligned with our brand vision and business goals. Contribute ideas and insights to enhance our marketing efforts and maintain a competitive edge in the industry.
• Referral Program and NPS: Develop and optimize the company’s customer referral program to drive word-of-mouth marketing and customer loyalty. Implement Net Promoter Score (NPS) surveys to gather feedback and insights from customers, using this data to enhance customer satisfaction and retention.
• Content Creation: Create compelling and engaging content across various channels, including sales and recruiting materials, direct mail, emails, website copy, and more. Craft messages that resonate with our target audience, effectively communicate our value proposition, and drive customer engagement.
• Digital Marketing: Support the execution of digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising. Monitor campaign performance, analyze data, and optimize strategies to maximize reach, conversions, and ROI.
• Campaign Execution: Plan, execute, and monitor multi-channel marketing campaigns, coordinating with internal teams and external partners as needed. Monitor campaign performance, track metrics, and provide regular reports to stakeholders.
• Cross-functional Collaboration: Collaborate closely with sales, product, and design teams to align marketing efforts with business objectives. Provide support for product launches, promotions, and other cross-functional initiatives.

Qualifications

• Bachelor’s degree or certifications in Marketing, Communications, or a related field. Experience in B2C marketing is highly desirable.
• Proven experience (1-3 years) as a Marketing Specialist or similar role, preferably in the tech industry.
• Strong written and verbal communication skills, with exceptional attention to detail. Ability to create persuasive and engaging content tailored to different audiences.
• Proficiency in marketing channels and tools, including SEO, SEM, email marketing, social media advertising, and marketing automation platforms. Familiarity with HubSpot or similar marketing automation software is a plus.
• Analytical mindset with the ability to leverage data to drive marketing decisions. Experience with Google Analytics, marketing metrics, and data analysis tools is preferred.
• Creative thinking and problem-solving skills. Ability to think strategically, generate innovative ideas, and adapt to evolving marketing trends.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and copywriting skills to craft compelling content.Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Collaborative and team-oriented mindset. Ability to work effectively with cross-functional teams and build positive relationships with internal and external stakeholders.
• Must be willing to work a hybrid schedule with 3 days a week being in office at our Lehi Headquarters.

At WeLink, we foster a culture of innovation and growth, providing ample opportunities for professional development and career advancement. As a Marketing Specialist at WeLink, you will play a crucial role in developing and executing marketing strategies to drive brand awareness, generate leads, and support our overall business objectives. If you are ready to make an impact and be part of a dynamic team, apply today and join us on our mission to provide lightning-fast home internet to all. Better. Faster. Together.

• We are an equal opportunity employer and value diversity in our workforce. We encourage applications from all qualified individuals, regardless of race, color, religion, sex, national origin, disability, age, or any other status protected by applicable law.

Note: This job description is a general overview of the responsibilities and qualifications required for the role of a Marketing Specialist. It is not intended to be exhaustive and may be subject to change or modification based on business needs.