We are looking for an assertive, energetic and ambitious individual interested in expanding upon a bold, new vision of marketing to own our Marketing Coordinator position at Western Collective & Western Proper.
The Western Collective Group (Western Collective and Western Proper), Boise’s premiere brewery, restaurant, and hangout is looking for a Marketing Coordinator to envision, strategize, and own running the company’s digital content, social media, events, and all around vibe as we continue to grow. This role reports to the CEO.
This role requires heart and soul, as everything we do in the Western Collective group is done from a place of love – for our customers, for our beverages, and for an all-around good time.
This role requires boundless enthusiasm, as every component of this role starts with a passion for showing our customers a stellar time.
This role requires creativity, as we simply do not do things “the way they’ve always been done.” In fact, if other people do it, we actively don’t do it and challenge ourselves to do something completely novel. “Do it the fun way” is our motto, our creed, and in our DNA.
This role requires crazy ideas, as crazy ideas are the ones that surprise and delight. No other brewery has Hip Hop Sundays, boozie pumpkin patches, or Slush Pops – and we’re not stopping there. No idea is too crazy if it works.
Winning in this role is defined by 3 primary objectives:
Increasing foot traffic and sales: A key objective for marketing in the restaurant and bar industry is to attract more customers and increase sales. This can be achieved through various marketing efforts, such as promoting special offers, hosting events, or leveraging social media and online advertising. Ultimately, the marketing manager should aim to generate a consistent flow of new and returning customers to the restaurant or bar, resulting in increased revenue.
Building brand awareness and loyalty: Establishing a strong brand identity and creating an emotional connection with customers are crucial in the restaurant and bar business. A successful marketing manager will focus on building brand awareness through strategic messaging, visuals, and targeted marketing campaigns. This includes maintaining a strong online presence, engaging with customers on social media, and encouraging positive reviews. By fostering brand loyalty, the marketing manager helps ensure that customers become regular patrons and recommend the restaurant or bar to others.
Enhancing customer experience: Marketing plays a crucial role in shaping the overall customer experience in the restaurant and bar business. A successful marketing manager will work closely with other departments, such as operations and customer service, to ensure a seamless and memorable experience for guests. This includes promoting a unique atmosphere, exceptional food and drinks, and excellent service. By focusing on customer experience, the marketing manager helps create an environment where customers are more likely to return and share their positive experiences with others.
By achieving these three outcomes, the marketing manager can contribute significantly to the success of a restaurant or bar, driving customer acquisition, retention, and overall business growth.
A day in the life of this role includes reviewing and owning the following:
Post with the intention of driving traffic
Manage customer engagement
Interact with customers
Menu Updates
Events
Specials that need promotion
Book food trucks for WC
Set up events and make sure it is ready to be successful, participate in if necessary, and tear down event as necssary
Brand
Beer Go To Market
Share label with brewers to ensure it is ordered on time
Create taphandle sticker
Order taphandle stickers
Get product draft set up on website
Conceptualize + execute launch plan, including:Launch event
Social media announcements
Press (if applicable)
FB event
Email blast
Content from canning day
Create sales sheet
Website Product Management – Squarespace
Misc.
As a company, we are a team of radically self-reliant individuals who do not require micromanagement (in fact we hate to be micromanaged), who have a gut instinct to go above and beyond for an incredible customer experience, and who simply LOVE to show people a good time.
We are looking for someone who embodies the heart and soul of Western Collective.
If you:
We want to meet you!
Job Type: Full-time
Pay: $47,000.00 – $60,000.00 per year
Benefits:
Schedule:
Application Question(s):
Work Location: One location
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