Wm Bolthouse Farms Inc Hiring for Digital Media & Marketing Associate at Bakersfield, CA Full Time

THE ROLE:

• This position will report to the: Director eCommerce Marketing, Evolution Fresh & Bolthouse Farms
• Travel Requirement: This role is fully remote, but the nature of this position will require the associate to live in Southern California for occasional in person meetings held in our Bakersfield, CA and El Segundo, CA offices
• FLSA Status: Non-Exempt
• Pay Band:$65k-$80k
• Shift: 1st
• Employment Category: Part Time Temporary

WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE

We are currently seeking a Digital Media Associate to plan and manage media buying across paid social and retailer .com display advertising. This role will support both Bolthouse Farms and Evolution Fresh digital marketing initiatives that deliver annual revenue targets while enhancing brand equity online. The Digital Media Associate will report to the Director eCommerce Marketing and work cross-functionally to develop and implement a holistic digital marketing strategy. You will be part of an innovative, fast-growing digital team focused on delivering results while establishing and implementing digital media best practices, creating analytical processes, while driving media efficiencies and scale.

JOB DUTIES:

The role of Digital Media Associate is exciting, varied and constantly evolving. In this role, you will:

• Support the development of full funnel plans to build awareness and drive conversion
• Work cross-functionally to understand customer objectives and develop holistic media campaigns across various channels
• Evaluate market and competitive trends, consumer insights and ideate to develop new e-commerce ideas
• Partner with retail media partners to evaluate emerging opportunities, technologies, and platforms to enhance impact to customer growth plans
• Identify and develop A/B test scenarios that allow us to innovate and expand the paid media mix
• Contribute to our creative process by providing inputs based on media best practices
• Manage budgets for paid media deliverables

WHAT WE’RE LOOKING FOR

MINIMUM QUALIFICATIONS:

• Must possess valid driver’s license and clean driving record
• Five (5) years of applicable experience with paid media and buying. Exposure to consumer products (CPG) or direct to consumer preferre

REQUIRED SKILLS AND ABILITIES:

Our offering is advanced for the industry, and we rely on great people. To be considered for this role, you will need the skills or experience outlined below.

• Proven track record of driving ROI & managing toward brand sales goals
• Strong understanding of digital paid media across retailer.com and offsite media platforms
• Familiarity with different attribution methodologies and different measurement approaches as well as online-to-offline measurement, and a POV on the optimal ways to measure paid media impact
• Understanding of how respective digital channels fit into the overall media mix and overall brand strategy
• Advanced proficiency with Facebook advertising manager
• An eye for content and what makes a digital ad successful (ex: animation, style, copywriting, audio, etc.)
• Understanding of the latest trends across media channels, best practices, competitive tools, and other marketing products to help drive efficiency & scale
• Excellent time management and organizational skills with a high attention to detail
• Ability to react quickly within a fast-paced environment

PREFERRED QUALIFICATIONS:

• N/A

PHYSICAL DEMANDS:

• N/A

• During the course of the COVID-19 pandemic, we recognize that certain “non-essential worker” personnel may at times store consumer-facing materials (including, but not limited to, EADs, coupons, promotional materials, etc.) offsite from Company locations, such as at associates’ homes or in vehicles. All such consumer-facing materials must be maintained in a smoke-free and secure workplace environment.

HOURS & WORKDAYS:

• Hours may vary depending on business needs. This role is fully remote, but the nature of this position will require the associate to live in Southern California for occasional in person meetings held in our Bakersfield, CA and El Segundo, CA offices

WHAT WE OFFER

Our rich benefits packages are designed to support the health and well-being of both our eligible co-workers and their families.

• Medical
• Dental
• Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short-Term Disability
• Group Long-Term Disability
• Flexible Spending Accounts
• Employee Assistance Program
• 401(k)
• Paid Time Off

EQUAL EMPLOYMENT OPPORTUNITY

We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodations to qualified individuals with disabilities, as need, to assist them in performing essential job functions.

REASONABLE ACCOMMODATIONS

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Bolthouse Farms and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: [email protected] for additional support and guidance.

RECRUITMENT AGENCIES:

Bolthouse Farms does not accept unsolicited agency resumes. Bolthouse Farms is not responsible for any fees related to unsolicited resumes.