Marketing Liaison
Cherrelyn Healthcare Center, a Stellar Senior Living Community, is seeking an external Marketing Liaison. Cherrelyn is a 176-bed skilled nursing facility located in Littleton, CO. We have been operating for over 50 years and are looking for an individual to continue the tradition of the best in care for our residents.
In addition to working with an excellent team, Stellar Senior Living offers PTO, health, dental and vision insurance, voluntary Supplemental Benefits and a 401(k).
The wage range for this position is from $21-$31/hour, commensurate with experience
Minimum Qualifications:
DESCRIPTION
The Marketing Liaison acts as a liaison between internal and external referral sources, and internal operations. The position is responsible for establishing relationships with physicians, case managers, and other referral sources. The Marketing Liaison will ensure appropriate patient placement through assessments and screening in conjunction with the Family Advisors. The Marketing Liaison supports the patient and family through the referral process, communicating effectively, and providing excellent customer service in a compassionate manner. The Marketing Liaison is the face of the organization in the community and creates opportunities to promote the Hospital’s branding and positive reputation in the form of promotional events, in-services, communications, and other educational opportunities.
Essential Functions:
Conduct patient clinical assessments to identify and determine appropriateness for potential admission
Develops and implements marketing plans with goals designed to achieve budgeted admits. Achieves quarterly goals.
Tracks physician non-monetary items for compliance and submits to CFO.
Adheres to all Stark Laws and Anti-Kickback statutes.
Establishes and cultivates professional relationships with referral sources in order to generate repeat referral opportunities.
Attends conferences and professional seminars as requested in order to promote the facility.
Provides timely and detailed input to the marketing budget.
Demonstrates knowledge of the hospital and marketplace in order to stay abreast of healthcare changes and/or trends.
Performs competitive analysis of competitor facilities on a periodic basis.
Conducts presentations and tours of the facility to potential referral sources and families.
Effectively, timely and accurate reports and/or communicates activities, progress, issues, and/or concerns to Leadership and Business Development Leadership.
Works with Administration on an ongoing basis regarding concerns and issues which impact census building in the facility, response to requests, participates in field ride along and training, etc.
Look for needs and opportunities for the facility to package programs with clinical, nursing, and medical directors to market-specific diagnosis-based services.
Develops strategic annual and 90-day sales plans based upon budgeted census needs, payor mix, and patient mix.
Schedules, coordinates and promotes educational/CEU activities to referral sources to support ongoing professional development.
Convert referrals into admissions in a timely manner.
Knowledge of state and federal regulations that pertain to admissions and marketing.
Ability to communicate in English via phone, in writing, and verbally in conversation with different levels of staff, patient families, and any outside customers.
Interacts with patients, family members, staff, visitors, government agencies/personnel, etc., under all conditions/circumstances.
Exercises Universal precautions in this hospital environment to protect against the possible exposure to infectious waste, diseases, conditions.
Continuing Education:
Attends in-service and educational programs.
Maintains licensure requirements
Job Types: Full-time, Part-time
Pay: $25.00 – $31.00 per hour
Benefits:
Schedule:
Supplemental Pay:
COVID-19 considerations:
Must be vaccinated.
Education:
Experience:
Work Location: On the road
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