Scope of Position:
The Director of Sales & Marketing is responsible for directing, coordinating, training and supervising the Sales Managers,Catering Manager(s) and the Sales Administrators in all sales-related activities, including direct sales efforts, follow-up and proper sales administration. Responsible for growing existing accounts and generating new business to ensure that Rooms revenues and Catering revenues meet or exceed budget in order to maximize revenue and profits, and to improve the hotel’s performance in the marketplace.
Position Responsibilities and Qualifications:
Education & Experience:
Physical Demands:
Required Competencies
Responsibilities may include any and all of the following:
Relationships:
Internal:
All hotel departments and sales staff: Communicates client’s expectations.
External:
Guests: To provide service.
Travel Agencies: To promote hotel services and generate business.
Competition: To stay informed of competitive strategies and business conditions.
CVB: To promote hotel services and generate business.
Governmental Agencies: To promote hotel services and generate business; discuss marketing/sales plan to ensure conformance to regulatory requirements.
Organizational Structure:
Reports to: General Manager, Regional Director of Sales & Marketing
Subordinates: Sales Managers, Sales Representatives, Sales Administrative Assistant, Conference Sales Managers, Meeting Services Coordinator
Job title also known as: Director of Sales & Marketing
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