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Overview:
Aerotek has an immediate opening for a Marketing Specialist (Sales Support) at the corporate office in Hanover, MD.
Primary Duties and Responsibilities
Requisite Abilities and/or Skills:
Education and Experience:
Aerotek has an immediate opening for a Marketing Specialist (Sales Support) at the corporate office in Hanover, MD.
The Marketing Specialist (Sales Support) will be responsible for preparing high-quality, client-focused proposals and presentations in compliance with customer instructions and deadlines, sales strategies and business needs. Additionally, the Marketing Specialist will support the development of customer-facing materials that effectively communicate Aerotek’s performance and value within customer portfolios, which may include business reviews, case studies, and other marketing materials.
Primary Duties and Responsibilities
- Effectively organize and translate information from multiple sources into clear written content and/or visual aids
- Be able to clearly articulate complex concepts and processes through the written word and/or visuals
- Work closely with business development, delivery, finance, contracts and technical teams to develop response and presentation strategies and execute on all necessary deliverables
- Successfully manage all facets of the proposal process under aggressive deadlines, including response planning, call facilitation, team coordination, writing, interfacing with internal Subject Matter Experts (SMEs), editing/proofing, production and quality control, submitting and storing final products
- Develop customer-specific presentations that help saturate and diversify accounts by leveraging account performance information, market analytics, satisfaction scores and leadership perspectives
- Guide strategy, develop content and design strategic business reviews to be used by leadership to communicate thoughts, ideas, and/or strategies to customers
- Create compelling sales narratives using statistics, reporting and data analytics/visualization
- Document Aerotek’s past performance through unique case studies that highlight our value and offerings
- Leverage a strong understanding of customer account statuses, Aerotek’s business strategies, and external market trends to provide recommendations that help teams drive business objectives
- Assist in developing new strategic sales products and solutions with internal SMEs as needed
- Support the creation of self-serve tools for business development teams
- Ensure all materials appropriately reflect brand guidelines and value messaging
- Collaborate with teams virtually and comfortably lead multiple stakeholders within a Microsoft Teams or conference call setting
- Work collaboratively across the marketing team and maintain a strong understanding of initiatives that impact the field including (but not limited to): advertising campaigns, industry tradeshows, client appreciation events, sales collateral, website content, etc.
Requisite Abilities and/or Skills:
- Excellent writing and editing skills
- Strategic and analytical thinker who can interpret data to tell a story and visualize appropriately to tell a story that influences the customer decision making
- Ability to learn/understand/apply communication tactics and messaging requirements for various audiences
- Attention to detail and the ability to multi-task in a fast-paced team environment
- Knowledge of correct grammar, punctuation and spelling
- Strong organizational and communication skills (written and verbal)
- Ability to manage time, multi-task and excel in a deadline-oriented environment
- Must be able to hold teammates accountable to deadlines and responsibilities
- Strong MS Office suite experience, including Word, Excel and PowerPoint
- Strong team player, with ability to work independently as well as in a team setting
Education and Experience:
- Bachelor’s degree (Business, Marketing, Communications, English preferred)
- 3+ years business, proposal, marketing, data visualization, and/or technical writing experience preferred
