Are you a resourceful PR pro that has your finger on the pulse of the interior design industry? Are you a creative self-starter who loves thinking out of the box and coming up with original, innovative content? Do you want to help bring our Brand Story to life in compelling, fresh ways?
In this dynamic, mid-level position, your PR and writing skills will help elevate and expand the Carnegie brand. Whether you’re connecting with industry notables, pitching to editors, or crafting the newest case study, we are looking for someone who brings enthusiasm and attention to detail to every task. We love to collaborate and brainstorm, so being a team player is a must! This is a “hit the ground running” position supporting the Marketing Director where you will be able to make a major impact on brand communication activities.
Key Responsibilities
– Strategize, plan, and pitch to the media, and maintain close relationships with key editors to ensure consistent coverage across national and A&D trade publications.
– Field all media requests in a timely manner, track coverage, and communicate garnered placements internally to leadership in an organized manner.
– Craft company news and product press releases, prepare product media kits for press, and pitch product and thought leadership stories to the media.
– Support launch initiatives through content development, which includes the development of copy for all marketing collateral such as brochures, lookbooks, tear sheets, etc.
– Develop marketing communications including case studies, thought leadership, and web copy as needed.
– Tactical understanding of all primary social media platforms including development of content and management of Carnegie’s Social Media platforms (Facebook, Instagram, LinkedIn, Pinterest).
– Build out a calendar for, create, and distribute external email campaigns and manage data reporting.
– Manage all mailing lists.
– Act as a liaison with the design team, closely collaborating to ensure consistency in messaging across all Carnegie brand materials.
– Events & Tradeshows – Plan and budget for PR events, programs, and initiatives—this includes paid partnerships and the development of native content.
– Ensure consistency in all brand materials in terms of tone and voice. Toggle between different mediums and platforms to ensure messaging is aligned, but tweaked to the right audience.
Requirements
– Degree in Marketing, Design, or similar.
– Proficiency with Microsoft Office and Google Suite.
– Experience working within the Textile or Interior Design industry is a necessity.
– Must be a confident communicator and presenter with excellent verbal and written communication skills.
– Ability to prioritize and handle multiple projects simultaneously.
– Possess the ability to keep information confidential.
– Valid U.S. work permit required.
Job Details
– Full-Time, salaried position
– Currently a hybrid working schedule (3 days in the office, 2 days at home)
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