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Full Job Description
Job Title: Marketing Coordinator – Century 21Diamond Realty (Bluffton & Hilton Head Island, South Carolina)
Overview:
As a Marketing Coordinator with our real estate brokerages in Bluffton and Hilton Head Island, South Carolina, you will play a pivotal role in driving the success of our agents and ensuring the smooth execution of marketing initiatives. Your creativity, attention to detail, and marketing expertise will be essential in promoting our real estate services, increasing brand awareness, and connecting with potential clients.
Responsibilities:
1. Social Media Marketing:
– Develop and implement social media strategies to enhance the brokerage’s online presence and engagement on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
– Create captivating content, including property listings, community spotlights, market updates, and engaging posts to attract and retain followers.
– Monitor social media analytics to measure performance and identify areas for improvement.
2. Mailer and Postcard Marketing:
– Design, coordinate, and execute direct mail campaigns, including postcards and brochures, to target specific neighborhoods and demographics.
– Collaborate with the design team to develop visually appealing and impactful marketing materials.
3. Realtor Support:
– Assist realtors with crafting and executing marketing plans for their individual listings, including online and offline promotional efforts.
– Provide guidance on best practices for showcasing properties and generating interest from potential buyers.
4. Open House Announcements:
– Plan and coordinate marketing efforts to announce upcoming open houses.
– Utilize various marketing channels to attract potential buyers and generate excitement for the events.
5. Listing Presentations:
– Collaborate with agents to prepare visually compelling and informative listing presentations to effectively showcase properties to potential sellers.
6. Content Creation:
– Develop high-quality content, such as blog posts, articles, and video content, that highlights the brokerage’s expertise and the real estate market in the local area.
7. Digital Advertising:
– Support the implementation and management of digital advertising campaigns to target relevant audiences and increase lead generation.
8. Market Research:
– Conduct ongoing market research to identify trends, competitor strategies, and potential marketing opportunities.
9. Branding and Identity:
– Ensure all marketing materials adhere to the Century 21 brand guidelines and maintain a consistent and professional image for the brokerage.
10. Marketing Performance Reporting:
– Monitor and analyze the effectiveness of marketing efforts, providing regular reports and recommendations to optimize performance.
11. Event Coordination:
– Assist in organizing and promoting real estate events, workshops, and seminars to engage with the local community.
Requirements:
– Bachelor’s degree in Marketing, Communications, Business, or related field.
– Proven experience in real estate marketing, social media management, or related roles.
– Strong understanding of digital marketing strategies and social media platforms.
– Excellent written and verbal communication skills.
– Proficient in graphic design tools and software for creating marketing materials.
– Ability to work independently and collaboratively in a fast-paced, dynamic environment.
– Familiarity with the local real estate market in Bluffton and Hilton Head Island is a plus.
Join our dynamic team and contribute your marketing expertise to our thriving real estate brokerage. If you are a proactive and creative individual passionate about real estate and marketing, we encourage you to apply!
Job Type: Full-time
Pay: From $45,000.00 per year
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
Ability to commute/relocate:
- Okatie, SC 29909: Reliably commute or planning to relocate before starting work (Required)
Education:
- Bachelor’s (Preferred)
Experience:
- Marketing: 2 years (Required)
Work Location: In person
