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Position Purpose
The Public Information Coordinator I assists in the department’s communication and media presences online and through traditional media outlets to promote programs and services by working to create a positive impression and public awareness throughout the City of Dallas.
Transportation Department: The candidate will work closely with all divisions in the department to promote transportation related programs and services through written, oral, and social media content. The primary responsibilities include working with divisions to coordinate and develop appropriate notifications and materials for public meetings, collaborating with partner agencies and consultants on public engagement strategies, updating the department website, and creating quarterly department newsletters. Flexibility to work occasional evenings and weekends required due to community events and meetings that are held outside of regular business hours and to provide reliable communications development during emergency operations.
Public sector experience and bilingual language skills are beneficial.
Essential Functions
1 Manages, monitors, and maintains the departmental website and intranet; assists with content development, posts regular updates using the content management system, analytics, and evaluation, and performs other day-to-day website maintenance needs.
2 Updates and regularly engages with the department’s social media channels; develops content, makes daily posts, monitors social interactions, develops analytics reports, and regularly evaluates the effectiveness of online communications strategies.
3 Designs, creates, and produces art, graphics, and other publications using the Adobe Suite or other professional design software.
4 Develops marketing materials, messaging, and content for websites, e-newsletters, and social media; assists with researching and writing articles, news releases, op-eds, blog posts, and newsletters.
5 Assists in coordinating special events internally and with the community; takes photographs and video recordings at events and meetings, as needed.
6 Supports, facilitates, and implements strong internal communications; develops events, messages, and materials directed toward departmental staff.
7 Conducts outreach to and building relationships with media, including TV, radio, newspapers, bloggers, and others; responds to public relation concerns and conflicts through phone, email, and media.
8 Performs any and all other work as needed or assigned.
Minimum Qualifications
EDUCATION:
Bachelor’s degree in a journalism, communications, marketing, radio-television film or public relations field.
EXPERIENCE:
Two (2) years’ experience in marketing or communications involving three (3) or more of the following:
Executing social media and/or marketing analytics and tracking techniques; analyzing efforts for effectiveness and ROI
Developing and executing social media, community outreach, and/or marketing campaigns
Developing and writing content to communicate relevant messaging to the right audience
Website management and content creation utilizing a content management system such as WordPress or SharePoint web editor
Creating marketing and/or educational videos for social media
Serving as organization representative or spokesperson during on camera media interviews
EQUIVALENCIES:
High school diploma or GED plus six (6) years of required experience will meet the education and experience requirements
Associate’s degree in any field plus four (4) years of required experience will meet the education and experience requirements
Bachelor’s degree (or higher) in a non-specified field plus four (4) years years of required experience will meet the education and experience requirements
Master’s degree (or higher) in a specified field plus one (1) year of the required experience will meet the education and experience requirements
PREFERENCES:
Adobe Creative Suite skills
Marketing campaign planning/research/analysis
Stays current on social media trends, identifies creative new engagement opportunities, and constantly brings new ideas to the table
Design and photography experience to leverage on social channels are a plus
Experience with community outreach, community education, and/or fundraising are a plus
Experience in a nonprofit or government agency
Experience in establishing brand awareness
Supplemental Information
Knowledge and Skills
1 Thorough knowledge of the principles, practices, and techniques of public relations and journalism.
2 Ability to operate word processing computer programs.
3 Excellent language skills including knowledge of proper grammar, punctuation, and spelling.
4 Ability to speak in public and make presentations to a wide variety of groups.
5 Ability to maintain harmonious relationships with public officials, volunteers, other employees, and general public.
6 Knowledge of all social media and related platforms.
7 Knowledge of customer service techniques to resolve problems and issues.
8 Ability to design graphics and implement marketing principles to create effective communications.
9 Communicating effectively verbally and in writing.
10 Establishing and maintaining strong working relationships.
The salary listed on this job posting is the starting salary range; amount offered will depend upon qualifications.
For evaluation purposes, acceptable qualifying experience for all positions must have been in a paid capacity unless noted otherwise in the minimum qualifications for the posted position.
Additionally, 30+ hours per week will be counted as full-time employment and will receive full credit for the amount of time employed. A minimum of 15 through 29 work hours per week will be counted as part-time employment and will receive half credit for the amount of time employed.
