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Overview:
Level of Formal Education: Bachelor degree from a four-year college or university preferred
Area of Study: Sales or Marketing
Years of Experience: 3+ years
Type of Experience: A solid track record of sales experience and success in the long-term care industry and ability to build professional relationships
Technical Competencies: Computer proficiency required
Skills and Ability:
Personal Attributes: Self-motivated and driven
Other/Preferred: Comfortable with frequent travelling
Reporting to the Division Director of Sales and Marketing, the Area Manager of Sales and Marketing provides Regional Directors of Operations and Executive Directors sales and marketing expertise to support their occupancy growth initiatives. This position provides hands on sales expertise for the appointed communities and partners with RDO’s on setting the strategies established for the communities in the area, highlighting focus areas and managing the strategy of the area.
Essential Functions:
- Use CRM systems to extract analytics and provide strategic direction.
- Partners with the training team in effective onboarding of new sales hires.
- Actively monitors skill and knowledge growth of new hires during onboarding period.
- Fosters a strong sales performance culture across the assigned communities.
- Successfully manages and is accountable for sales performance within the assigned communities.
- In the absence of a Director of Sales, assumes the community sales role while supporting the assigned area.
- Ability to use data and analytics from the Senior Lifestyle reporting systems to measure effectiveness of lead generation, lead development and conversion
- Develop, manage, and participate in strategic plans to achieve and exceed budgeted occupancy
- Ability to provide analysis of metric data and where plans are falling short, re-visit and review existing occupancy growth plans making necessary adjustments that are designed to meet occupancy
- Adjust communication style to meet the needs of sales, marketing and operations
- Travel to the field and interact with community associates, extract data from those interactions and partner to provide examples of best practices as well as build occupancy execution plans that create a structured plan for
- Work closely with the Divisional Director of Sales and Marketing to assist in building plans and strategies that build effective media plans, lead generation, event planning, and conversion
- Interact professionally and effectively with all levels of the organization, residents, family members
- Maintain confidentiality of all pertinent
- Comply with all Senior Lifestyle policies, city, state and federal regulations pertaining to residents’ accounts as it relates to Medicare, third party billing
- Perform other duties assigned.
Qualifications:
Level of Formal Education: Bachelor degree from a four-year college or university preferred
Area of Study: Sales or Marketing
Years of Experience: 3+ years
Type of Experience: A solid track record of sales experience and success in the long-term care industry and ability to build professional relationships
Technical Competencies: Computer proficiency required
Skills and Ability:
- Exceptional verbal, written and organizational
- Computer proficiency with the Microsoft Office suite, as well as the ability to learn new applications
- Proven ability to effectively handle multiple priorities with exceptional organization and time management skills.
- Ability to facilitate small group presentations.
Information Systems: CRM
Personal Attributes: Self-motivated and driven
Other/Preferred: Comfortable with frequent travelling
A clean driving record with no more than one violation and/or accident within the past 5 years is required for this position.
Benefits Description: Senior Lifestyle offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off. Team members may also be eligible to receive a bonus based on their position. All Senior Lifestyle positions are eligible to use DailyPay, an application that allows you to access your earned but unpaid wages before your next payday. Senior Lifestyle requires proof of COVID-19 vaccination for all employees because of our commitment to the health and safety of our residents, their family members, and all of our team members.
