MARKETING SPECIALIST BUSINESS DEVELOPMENT(Job Id 16285)
Description
Covenant HealthCare
Summary:
The Marketing Specialist is an integral part of the Planning and Business Development team with the primary responsibility of developing and executing strategic marketing initiatives to acquire business and strengthen the Covenant brand in the regional market. The Market Specialist will interface with administrative and clinical leaders, physicians and professional staff to initiate, develop, maintain and monitor effective marketing and advertising tactics within indicated budgets and timelines. This position will generate awareness of Covenant HealthCare services and providers and generate business by using a combination of internal and external resources including advertising agency talent, freelance designers and writers, and associated software applications. The Marketing Specialist work within and contribute to a collaborative team approach. Demonstrates excellent customer service performance in that his/her attitude and actions are consistent with the standards contained in the Vision, Mission and Values of Covenant HealthCare and the commitment to Extraordinary Care for Every Generation.
Responsibilities:
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