Designed for Outdoors Hiring for Social Media and Email Marketing Specialist at Greenville, NC Full Time

With too many jobs, it’s hard to find your own place to shine; you’re always too busy being reminded to not color outside the lines. As in: This is how we do things here. As in: This way works because we said it works, even if it doesn’t really work. As in: This way, our way, or no way. Well, bleah!

At Dfohome e-commerce department, we take a somewhat different view of what our employees should do. As in:

We hired you to make a difference, so … ready, set, go! Tap that well of creativity and help us all figure out how to make this business grow bigger, stronger, better. Crazy, loopy, downright silly – no direction is off-limits for discussion, the less same-ol’, same ol’, the better. But you’ve gotta go fast around here, because life online goes even faster. And you’ve also gotta go fun, because as long as it’s fun for you, it’s fun for everyone else, too, our customers included.

Dfohome.com is an established online business with a passion for doing unestablished things. We make, and sell, great stuff, fun stuff, cool stuff, often quite expensive stuff, and we need people who can represent, in every position in our talented employee family. So, if you’ve got smarts, curiosity, heart, enthusiasm, drive, a sense of humor, and a personality that’s unafraid to shine, we might just have a job that’s just right for you! A job where coloring outside the lines is expected. A job where we insist that you continue to grow and make a difference.

Social Media & Email Marketing Specialist:

Dfohome.com is looking for a talented individual to manage the end-to-end production of email and banner marketing campaigns, analyze member behavior to implement strategies, and take lead in cross-functional projects to ensure our email program scales effectively with company growth. The ideal applicant will also possess strong knowledge of the digital media landscape, including various social media sites. The successful candidate will be responsible for contributing to website redesign projects, monitoring and posting on blogs and social networks, engaging in online forums, participating in online outreach and promotion, optimizing our website, and conducting keyword analysis. Those looking to gain valuable online media experience with an established organization are encouraged to apply.

Social Media & Email Marketing Specialist:

• Write and design the production of Dfohome.com and The Hammock Source promotional and transactional email campaigns including collaborating with our front-end developer, site managers, and e-commerce manager
• Validate the functionality and appearance across browsers and platforms to identify and troubleshoot any problems and/or opportunities
• Conceptualize and initiate tests toward continually improving key metrics (opens, clicks, quotes, and purchases) across campaigns.
• Analyze campaign metrics to drive day-to-day business decisions and determine future initiatives.
• Work with the on-site Social Media Manager to create and implement campaigns
• Develop content calendars on a weekly and monthly basis for company brands
• Monitor analytics with Search Engine and Marketing Analyst to identify viable ideas
• Create an engaging blog and social media content
• Assist in the general distribution of press releases and media alerts
• Provide support to our marketing team at live and online events
• Be driven by numbers and metrics
• Knowledge of PDF, TIF, EPS, PNG, GIF, etc, and how to create and edit them

Social Media & Email Marketing Specialist should:

• Excellent interpersonal, oral, and written communication skills
• Ability to meet tight deadlines with full accountability for projects
• Social Media and Email marketing experience desired
• Keep up to date with advances in computer technology and how this affects the business environment
• Be able to work on their own or in a team
• Be aware of email standards and protocols
• Excellent organizational and detail-orientation skills. This is a fast-paced operation, in a high-growth phase so it’s critical to be able to keep multiple balls in the air at once.
• Strong applied analytics. This means being extremely comfortable using empirical data to support marketing decisions; ability to glean intelligence and behavioral inferences from data; love of data; a demonstrable history of using data to improve profits.
• Curiosity – about what our competitors are doing, about how our users think, about how our products work, about what others inside Dfohome.com would like to try, and about how our vendors’ other clients do things – will be the driver of new breakthrough ways of doing things.
• A desire for ownership and decision-making. You’ll enjoy the freedom and visibility of being able to drive innovation, and the responsibility to do it right.

Required Skills:

• HTML, CSS, Photoshop, DreamWeaver
• In-depth working knowledge of Facebook, Instagram, YouTube, and Pinterest
• Experience with social media analytics, including Google Analytics and Facebook Insights
• Highly motivated and have a high level of initiative
• Work independently as well as with a team
• Be resourceful, set priorities, problem solve, and meet deadlines
• High level of proficiency in Excel, Word, and PowerPoint

Optional Skills:

• Javascript, PHP
• Experience with video shoots, video equipment, and video editing software.
• Experience with photoshoots, cameras, lighting equipment, and image manipulation

Job Type: Full-time

Pay: $34,000.00 – $45,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Greenville, NC 27834: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you have any experience with HTML used for Email Marketing?

Education:

• Associate (Required)

Experience:

• Content marketing: 1 year (Preferred)
• Social media marketing: 1 year (Required)
• Social media paid advertising: 1 year (Required)
• Email Marketing: 1 year (Required)

Work Location: In person