GENERAL RV CENTER Hiring for Junior Copywriter at Wixom, MI Full Time

Position Purpose and goal:

The Jr. Copywriter is an entry level position within the General RV Creative Team. This role is responsible for sharing the General RV brand story with customers through engaging messaging that follows established brand guidelines. Under the supervision of the Sr. Copywriter and Creative Manager, this individual is responsible for ideation of original campaign concepts and seeing them through to completion. The Jr. Copywriter will write creative copy that promotes the General RV brand and dealerships. Writing assignments will include: radio and television scripts, brand campaign messages, print and digital advertisements, sales event messages, web copy, SEO blog writing and more.

Primary Duties and Responsibilities:

• Write clear, consistent and compelling marketing copy for a variety of platforms including, but not limited to: direct mail, print advertisements, digital advertisements, television advertisements, radio advertisements, consumer emails, social media posts, blogs, in-store signage and General RV websites.
• Support the Creative Team by providing headlines and copy for all projects as needed.
• Collaborate frequently with the Sr. Copywriter and Creative team to concept on ideas and create unique copy that enhances the General RV brand and stands out in the industry.
• Collaborate frequently with the Communications Manager to ensure a consistent brand voice is used throughout all General RV communications.
• Understand the General RV voice and tone and apply that to all projects.

Key result areas and performance standards: (My job will be considered to have been done well when the following KRAs have been met.)

• 
  KRA: Effective Creative Copywriting
  • 
    PS: Write copy that elevates the General RV brand, reinforces our position as the premier RV dealer and drives customer traffic to our stores and website while meeting deadlines.

• 
  KRA: Brand Tone and Voice Consistency
  • 
    PS: Ensure all marketing and advertising messages adhere to the General RV brand guidelines.

Responsibilities:

• Bachelor’s degree in English, Journalism, Communications, Creative Writing, Marketing or related area of expertise.
• Writing experience and or knowledge in marketing.
• Strong grasp of grammatical rules and expert attention to detail.
• Versatility to write short and long-form copy for a variety of audiences and media.
• Experience representing a brand to external and internal audiences.
• RV industry experience or camping experience will be considered a major plus.
• Experience developing ideas and assets across all platforms and channels.

Qualifications:

• Excellent written and verbal communication skills, including the ability to create and deliver presentations that articulate ideas in a compelling manner to build acceptance and support
• Exceptional interpersonal skills
• Proven ability and willingness to work collaboratively in a fast-paced team environment and be responsive to the needs of a diverse community of stakeholders
• Quick and creative thinker with demonstrated success in transforming broad ideas from a team brainstorm into clear, engaging, original campaign concepts (show us your portfolio!)
• Highly organized individual who can manage multiple projects simultaneously and meet competing deadlines