LHH Recruitment Solutions Hiring for VP of Sales & Marketing Job at Ann Arbor, MI Full Time

Vice President of Sales & Marketing

LHH is partnering with a company in Ann Arbor, MI who is seeking an entrepreneurial minded, self-starter for their VP of Sales & Marketing. This company is mission driven, family environment and looking for someone with a good heart. They offer a great compensation package which including base, commission, bonus, growth opportunity and value their employees. The Vice President of Sales & Marketing is responsible for revenue generation, customer acquisition, and retention across all customer segments. This role will report to and work directly with the CEO to meet and exceed goals.

Primary Responsibilities include but are not limited to:

• Define a company-wide growth plan, work cross-functionally to deliver on the growth plan, and continually optimize marketing through multiple avenues while maximizing revenue.

• Produce and implement a marketing plan in line with business objectives while striking a balance between longer-term strategic brand building actions, mid-term lead generation and cultivation, as well as rapid wins to attain targets. Initiate the marketing roadmap to produce new customers as well as engage and grow existing customers.

• Lead, build and grow a high- performance commercial team

• Lead a team encompassing both sales and marketing individuals that meet or exceed monthly, quarterly, and annual objectives. Deliver on the growth plan and strategic initiatives across various functions,

• Produce valuable and engaging content for our website and blog that attracts and converts our target groups

• Create, contribute, and provide oversight to customer facing proposals, content, and strategy, guiding the sales team to win customer pursuits, and participate in contract negotiations as needed.

• Monitor the marketplace and analyze opportunities, providing competitive analysis, strategies, and tactics.

• Create, change and/or implement incentives structures across sales teams that drive profitable deal volume.

• Lead all ‘Lead Generation’ efforts. Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

• Deploy successful marketing campaigns and own their implementation from ideation to execution.

• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

• Build strategic relationships and partner with key industry players, agencies and vendors.

Qualifications

• Bachelor’s degree required, MBA or related master’s degree preferred

• Minimum 10+ years of leadership in sales and/or marketing experience with a proven track record of exceeding targets required.

• Minimum 5+ years’ experience within sales to hospitals selling to C-suite stakeholders

• Minimum 5+ years’ experience within brand building, PR, digital, etc.

• Infection prevention experience preferred

• Strong analytical skills and are comfortable working with numerical data

• A self-starter who proactively identifies problems as well as solutions

• Thorough and detail-oriented with a passion to win in an early-stage category

• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate

• Solid knowledge of CRM and website analytics tools (e.g., Salesforce, Google Analytics, HubSpot, Emailchimp). Up to date with the latest trends and best practices in online marketing and measurement

**Company prefers this person in the Ann Abor area, but are open to remote, hybrid and relocation**

If you or someone in your network fits this profile and would like to apply for this VP of Sales and Marketing position, please email Executive Recruiter Erica Aratari at [email protected]. Please note: only qualified candidates will be contacted.

Equal Opportunity Employer/Veterans/Disabled

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy

The Company will consider qualified applicants with arrest and conviction records