Lutheran Social Services Hiring for Director of Sales & Marketing Job at Jamestown, NY Full Time

• This position requires a minimum: 8 hours per day 40 hours per week

• Able to maintain confidential information
• Able to communicate effectively with Lutheran staff, suppliers/vendors, and the general public in one-on-one, small group, and presentation settings
• Able and willing to work closely with external marketing and sales consultants regarding strategy and techniques
• Able to supervise staff members
• Able to take initiative in originating, planning, and implementing ideas
• Able to work independently and as a leadership team member
• Able to promote the Lutheran Social Services Group, Inc. mission and vision
• Able and willing to travel

• Able to use a computer, printer, and related software (i.e., Microsoft Office programs, Customer Relationship Management (CRM) program, etc.)

• Bachelor’s degree, preferably in marketing, business, and/or communications
• Minimum of five years managerial experience demonstrating leadership ability

• Develop and implement the strategic marketing plan of Lutheran to individuals including prospects, families and referral sources. An emphasis being placed on increased occupancy in the areas facing increased competition (e.g. SNF, Subacute rehabilitation, Family Services, Assisted Living, and Senior Housing).
• Continuously update and implement the marketing plan with the participation of line and staff management.
• Develop clear and persuasive communication messages and marketing tactics based on Lutheran’s brand platform.
• Evaluate market responses to advertising and marketing tactics to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
• Recommend changes in the basic structure and organization of the marketing department to ensure the effective fulfillment of objectives assigned to it and to provide the flexibility to move swiftly in relation to marketing problems and opportunities.
• Supervise the development and maintenance of the Lutheran website, the GAFS website, Facebook, and other social media platforms in the context of overall brand development and marketing.
• Coordinate all marketing and communication vehicles, including internet, logo items, and various print, radio, video, and electronic media.
• Coordinate marketing and outreach with the Director of Human Resources so that recruitment and retention strategies are in concert with the overall Lutheran Branding initiative.
• Develop and maintain a good working rapport with interdepartmental staff as well as other departments to assure that services and programs are properly delivered and maintained to meet the desires of the community and the residents.
• Develop marketing and community relations support for the fundraising efforts of the Lutheran Foundation. Help to position Lutheran as a choice for those considering charitable giving.
• Other Duties as assigned.

• Learn and utilize computer software programs (CRM) to manage leads. Ensure that all contacts with prospects are recorded in the lead database.
• Achieve/surpass established sales goals and make recommendations to meet/exceed these goals.
• Provide Lutheran Leadership with knowledge about key market segments, areas of growth potential, and areas with increased competition, and monitor markets served by Lutheran for changing national and regional trends.
• Contact new qualified leads; respond to new leads within 24 hours; maintain timely communication with existing leads; acquire new sales and sustain them through residency.
• Track and follow up with all prospects to either residency or a clear statement of non-interest.
• Call on prospects in their homes or public places as needed. May transport prospects within a reasonable distance to/from the Community.
• Skillfully interview and actively listen to gather information about a prospect’s wishes, needs and values. Customize the sales presentation to address wishes, needs and values and overcome objections or proactively neutralize issues before they become objections.
• Know and be able to explain the following:

• Benefits of residing at the Community
• History of the Community/Sponsor
• Services, amenities, finishes, policies and procedures
• Current fee structure
• Types and availability of floor plans

• Be familiar with common objections and know how to overcome them.
• Be familiar with and know how to use various methods of closing to achieve desired results.
• Understand, explain and execute any and all agreements and documents related to residency at the Community.
• Make presentations to referral sources and interested groups to provide education and sales guidance.
• Join civic organizations and network with referral sources

• As necessary assist division executive in all aspects of promoting their programs and coordination of the promotional efforts.
• Manage and coordinate Lutheran publicity and public communications.
• Develop and maintain communications that arise out of different community aspects or oversight agencies: such as the DOH, CMS, OPWDD, etc. or for different labor relation topics.

• Create and maintain an atmosphere of warmth, personal interest, positivity and a calm environment throughout the marketing office and Community.
• Oversee & coordinate the efforts of sales & marketing associates to achieve established goals and responsibilities of the marketing department.
• Provide assistance/advice to sales staff regarding the handling of prospects when necessary/required.
• Provide or arrange for the necessary and appropriate training and development of marketing staff and ensures staff are up to date on required trainings.
• Provide timely feedback and evaluations of marketing staff

• Develop and monitor annual corporate and divisional marketing budgets, including advertising, public/community relations, and sales support.
• Analyze budget variances and make project adjustments accordingly

• Reasoning: able to solve a wide range of intellectual and practical problems
• Mathematical: able to perform calculations involving fractions, decimals, and percentages
• English Language: able to compose original correspondence; follow technical manuals; evaluate technical data; counsel or advise people
• Physical Activity:

• Able to perform light work (exerting up to 25 pounds of force occasionally, up to 10 pounds of force frequently)
• Possess the following visual requirements:

• Far vision: clarity of vision at 20 feet or more
• Near vision: clarity of vision at 20 inches or less
• Mid-range vision: clarity of vision at distances of more than 20 inches & less than 20 feet
• Depth perception: the ability to judge distance and space relationships
• Color vision: ability to identify and distinguish colors

• Able to perform the following physical activities:

• Hearing
• Talking
• Repetitive motions (wrists, hands, etc.)
• Sitting

• Work evenings/weekends as necessary to close a sale
• Exposure to significant work pace/pressure
• Work in well-lighted, heated, air-conditioned building

• Due to NYS Mandates. The COVID-19 Vaccination is a condition of employment at Lutheran.
• This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor.

Lutheran Social Services is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability,

genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.