Lutron Electronics Hiring for Sr. Marketing Operations Specialist Job at Coopersburg, PA Full Time

City: Coopersburg
State: Pennsylvania
Region: North America

Division: Outside Sales and Marketing

Lutron Electronics Co., Inc has an immediate opening for a Senior Marketing Operations Specialist.

The successful candidate will be responsible for supporting the development, execution and optimization of programs and tactics that specifically target Luxury-market homeowners, Architects, Designers, and Professional Installers to launch innovative new products, gain and maintain customer engagement, grow brand preference, and enhance Lutron’s reputation.

This position is focused on communicating the Lutron luxury portfolio (HomeWorks system, Ketra lighting, Lutron shading solutions and wall controls) to customer targets while also learning about the residential project journey. Additionally, this role is instrumental in developing the strategic direction of the business into a clearly defined and executable program.

Responsibilities:

Planning: Clearly document and manage the annual marketing and communications plan for the luxury residential business across all Luxury product categories, audiences, and communication channels (e.g. in person, digital, print, media, etc.)

• Capture timelines for brand, channel, product marketing initiatives
• Collaborate across the Luxury Residential product management & marketing teams to develop a comprehensive communications calendar for the business
  • Maintain and update a comprehensive project and communications calendar
• Stay informed and report on market trends, competitor data and seek insights from customers
• Lead PI planning and weekly scrums

Project Leadership & Execution: Work across the organization to ensure timely execution of marketing and communications deliverables

• Lead weekly communications alignment/approval meetings to ensure projects are executed on time
• Coordinate reviews and approvals of all marketing tactics with key business stakeholders and
• Track marketing projects in planning cycle and regularly report on status
• Facilitate content development with product teams
• Responsible for kicking off projects in WorkFront tool and maintaining relevant updates
• Contribute to developing world-class marketing campaigns, promotional tools and training materials
• Work closely with Communications team on all project deliverables
• Support the maintenance and improvement of internal tools and platforms

Measure Performance

• Work directly with channel marketing manager to support annual sales plans and operational aspects of customer programs
• Capture and track initiative goals and metrics of success

Requirements:

• Bachelors Degree in Communications, Marketing or Business
• Minimum 2-5 years Channel and/or Product Marketing experience preferred
• Excellent communication, listening and project management skills
• Strong time management skills and ability to juggle multiple projects at once
• Experience collaborating with creative services teams and driving deadlines

Specialties (not required):

• Experience in B2B sales and communications
• Understanding of luxury purchase journey and customer behavior

About Lutron:

Lutron Electronics’ position as the leading manufacturer of lighting controls worldwide, our unsurpassed quality, the breadth and depth of our product offerings, and our commitment to servicing our worldwide customers have resulted in double digit growth annually. This growth has in turn allowed the company to continue to invest in recruiting and retaining the best people we can find to service our customers. Continuous growth has also fueled our ability to constantly develop new technologies and new manufacturing processes that in turn drive the creation of new or better products and services

Lutron offers a competitive compensation and benefits package and a dynamic and professional work environment. We also offer continued growth through increased job responsibilities, courses offered through Lutron University and advancement opportunities. For more information, view our website at www.lutron.com . EOE/AA.

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