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Full Job Description
Base Salary Range:
$73,863.30 – $125,567.10
Looking for a way to make an impact and help people?
Join PacificSource and help our members access quality, affordable care!
PacificSource is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, national origin, sex, sexual orientation, gender identity or age.
Diversity and Inclusion: PacificSource values the diversity of the people we hire and serve. We are committed to creating a diverse environment and fostering a workplace in which individual differences are appreciated, respected and responded to in ways that fully develop and utilize each person’s talents and strengths.
Position Overview: Develop concepts and write senior-level copy for marketing and advertising channels, including websites, social media, marketing collateral, and advertising, among others. Mentor less-experienced writers, and develop creative solutions for our Commercial, Medicare, and Medicaid lines of business. Regularly present, give context for, and champion your ideas to the Creative Director, internal clients, and possibly others. Brainstorming, strategizing, and collaborating are also de rigueur.
Essential Responsibilities:
- Help lead content creation of prospect- and member-facing materials.
- Mentor fellow writers on all aspects of copywriting, across all mediums.
- Collaborate with members of the creative team, Marketing department, and internal clients to ensure smart solutions.
- Understand customer personas across a number of markets and disciplines.
- Research industry trends to identify topics and concepts that appeal to our customers.
- Proof and revise projects, prioritizing feedback and revisions.
- Make sure work is error-free before publication, insertion, printing, etc.
- Ensure brand style and standards are maintained.
Supporting Responsibilities:
- Maintain professional, service-oriented relationships with colleagues throughout the organization.
- Provide coaching, training, and leadership to other Marketing Communications staff and company employees related to the communication style guide and written communication in general.
- Proficient understanding of regulatory requirements as it relates to health insurance marketing.
- Meet department and company performance and attendance expectations.
- Follow the PacificSource privacy policy and HIPAA laws and regulations concerning confidentiality and security of protected health information.
- Perform other duties as assigned.
SUCCESS PROFILE
Work Experience: Since this is the most senior-level Copywriter position, we prefer at least 7-10 years of related experience.
Education, Certificates, Licenses: Bachelor’s degree preferably in English, Marketing, or related field.
Knowledge: Advanced copywriting for a variety of mediums, creative problem-solving, organizational skills, and mentoring and management experience of writers. Excellent written and verbal communications skills. Capable of quickly breaking down complex concepts and ideas into easy-to-understand messages. Expertise in Microsoft Office; Adobe Creative Suite knowledge a plus. Must be self-motivated, able to work both independently and as a team member. Ability to follow operational policies and procedures. Ability to balance multiple projects and priorities to meet deadlines. Ability to work across departments at all levels. Accuracy of all information published, printed, or otherwise distributed
Requirements: You must have a solid portfolio that displays several years’ worth of published advertising and marketing copywriting.
Competencies
- Adaptability
- Building Customer Loyalty
- Building Strategic Work Relationships
- Building Trust
- Continuous Improvement
- Contributing to Team Success
- Planning and Organizing
- Work Standards
Environment: General office setting with ergonomically configured equipment, with the option to work remotely 4 days per week. Occasional travel may be required.
Our Values
We live and breathe our values. In fact, our culture is driven by these seven core values which guide us in how we do business:
- We are committed to doing the right thing.
- We are one team working toward a common goal.
- We are each responsible for customer service.
- We practice open communication at all levels of the company to foster individual, team and company growth.
- We actively participate in efforts to improve our many communities-internally and externally.
- We actively work to advance social justice, equity, diversity and inclusion in our workplace, the healthcare system and community.
- We encourage creativity, innovation, and the pursuit of excellence.
Physical Requirements: Stoop and bend. Sit and/or stand for extended periods of time while performing core job functions. Repetitive motions to include typing, sorting and filing. Light lifting and carrying of files and business materials. Ability to read and comprehend both written and spoken English. Communicate clearly and effectively.
Disclaimer: This job description indicates the general nature and level of work performed by employees within this position and is subject to change. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this position. Employment remains AT-WILL at all times.
