Director of Strategy Marketing
We don’t just have a mission statement…we have a mission.
At Refresh Mental Health our commitment to optimal mental health and steadfast support extends to every member of our team.
Refresh Mental Health realizes the strength of our practice is our exceptional staff. We support our employees in building a thriving and profitable workload upon a culture of values of innovation, professionalism, and healthy work/life balance. We are currently seeking a Director of Strategy Marketing for a full-time position in Jacksonville, Florida.
The Director of Strategy Marketing will be responsible for creating content, collaborating with operational leaders to develop innovative marketing strategies, and implementing optimized marketing solutions across all locations and service lines. This role is a key contributor to the successful brand awareness, increased census to meet business expectations/KPI, improved client experience (NPS), and advancing the organization’s intellectual property strategy. From a team leader standpoint, the director guides and collaborates on core marketing activities, including multi-channel content development, customer communication and training, program development, product management, cross-functional projects, and updating stakeholders through regular communication.
As an individual thought leader and executor, the role steers Integration, new locations, service line-focused product development, and innovation initiatives from concept to launch, inclusive of business case composition, close partnership with operations and other business leaders, project management of production readiness, and new product introduction (NPI).
The position is responsible for ongoing market, competitor, patent, and trademark analysis. The ideal candidate is a strong cross-functional partner and people leader with a broad base of marketing expertise in B2-B and B2C settings, preferably in behavioral healthcare or other direct-to-consumer markets. Additionally, he/she should have a demonstrated track record of managing multi-location, multi-state, and multiple service lines through the standardized lifecycle and be familiar with intellectual property assets, documentation, and processes.
Benefits:
Roles and Responsibilities:
Innovation Process Management:
Content Management & Development
Minimum Requirements:
Refresh Mental Health is an Equal Opportunity Employer that values a diverse workplace. We are committed to building a team that is inclusive of all people, including those of LGBTQIA+ communities, members of all ethnic groups, people with disabilities and medical conditions, foreign-born residents, and veterans. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Refresh is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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