SMS Holdings Hiring for Marketing Account Executive Job at Nashville, TN Full Time

Summary: The Field Marketing Account Executive role will strategize, plan and lead the execution of marketing plans and objectives of our QSR company and others as assigned.

We are seeking a motivated and detail-oriented team member to join a highly motivated marketing team dedicated to growing our QSR business in the US and Canada. This position is a great opportunity to learn and grow in a fast-paced, collaborative, and seriously fun environment.

This will be a hybrid-remote position, once training is complete, but our main offices reside in West Nashville.

Working at SMS Holdings is more than a job. We offer you an opportunity to benefit from ongoing training and gain additional skills all while having fun. You’ll work alongside like-minded co-workers and partners and have a chance to make a difference in the community and family. At SMS Holdings, we are more than your work, we become family.

Essential Duties and Responsibilities:

• Strategizes, plans, and oversees the execution of all marketing and sales support efforts for assigned accounts.
• Leads and inspires dynamic marketing and sales-building culture while working in partnership with the Director of Marketing.
• Executes local marketing plans while working closely with Wendy’s Corporate Marketing counterparts.
• Communicates and leads marketing and sales initiatives that deliver profitable sales growth by providing local marketing support and expertise to field operation leaders (Presidents, Senior Vice Presidents, Division Managers, General Managers, etc.).
• Drives revenue and sales by focusing efforts through local marketing strategy.
• Communicates marketing plans and needs, such as POP and price execution, LTO or promo execution, competitive intrusion, and trade area protection.
• Develops local marketing opportunities to drive increased sales by becoming a local trade area expert for portfolio markets.
• Leads and seeks out opportunities for restaurants to participate in local community events, builds brand affinity, and improves perception within the community.
• Plans, manages and assists in Grand Opening events that build excitement and drive performance for remodeled restaurants.
• Supports field operations with sales/marketing analytics.
• Conducts competitive analysis and product mix analysis for strategic product insight.
• Works closely with the marketing creative/design team to facilitate the completion of creative projects and campaigns, as needed.
• Works with other departments to create marketing materials that communicate organizational activities and hiring efforts.
• Assists with planning and coordinating major internal events, if needed.
• Travel required, up to 20% of the time.
• Other duties as assigned.

Education/Experience:

Bachelor’s degree in marketing, communications, advertising, or related field, plus 2+ years of relevant experience.

Benefits:

• Medical
• Dental
• 401k
• PTO

REQUIREMENTS

• Demonstrate strategic thinking along with the execution of the plans required.
• Ability to be detail-oriented, organized, prioritize and multitask effectively required.
• Attention to detail and accuracy is required.
• Analytical skills and the ability to integrate large amounts of data are required.
• Creative and proactive communication skills required.
• Proficiency with Microsoft Office required
• QSR, retail, or restaurant experience is a major plus.