The Account Executive – Direct Retail Sales role acts as a liaison between Spectrum and our Retail Partner Retail Direct Sales portfolio. The Account Executive position grows revenues by maximizing sales through managing the day-to-day relationship of the assigned book of business to maximize opportunities and ensure representation of the Spectrum brand while protecting the overall customer experience. The Account Executive – Direct Retail Sales role is responsible for new business development and managing the implementation and compliance of policies and procedures for new and existing businesses.
Actively and consistently supports all efforts to simplify and enhance the customer experience.
Account Management and Partnership
Responsible for strategy execution, field sales operations, and support of assigned books of business and verticals.
Provide account management including but not limited to: audits, field visits, training, business reviews, product knowledge support, customer concerns, brand compliance, and merchandising.
Conduct regular meetings, training, and account reviews with assigned partners while ensuring they are maximizing Spectrum sales, as well as meeting quality standards and KPIs.
Maintain knowledge, and ensure delivery and understanding of current products, services, promotions, offerings, etc., to assigned partners.
Collaborate closely with owners from assigned partners to create/manage growth plans.
Work with our Operations, Strategy, and divisional teams to ensure alignment with department and Company objectives.
Coordinate and assist with special events, and oversee staffing, merchandising, and sales execution.
Conduct side-by-side selling of Spectrum services to customers at retailer’s locations, train and develop retailers.
Sales and Business Development
Forecast and allocate monthly goals to assigned partners at the start of each new fiscal month.
Meet or exceed assigned KPI metrics including, but not limited to sales quotas, product mix, chargeback, etc.
Ability to assimilate provided sales metrics and form strategies to improve poor performance areas and maximize assigned partners’ potential.
Provide frequent reports to channel leadership, including sales impact factors, activity feedback, challenges, etc.
Prospect new business for quality partners that will represent Spectrum professionally and drive incremental sales volume.
Required Skills/Abilities and Knowledge
Ability to read, write, speak, and understand English
Sales presentation skills, problem-solving capabilities, organized and demonstrated initiative
Practical written, verbal, and interpersonal communication skills
Ability to work independently
Comfort utilizing Microsoft Office Suite, including Outlook, Word, PowerPoint, and Excel.
Travel frequently within the assigned territory.
Flexibility to work retail hours, including evenings/weekends, and adjust the schedule as needed based on assigned partners’ needs and to maximize sales opportunities.
Reliable transportation
Valid and active State driver’s license and safe driving record, as required
Required Education
Bachelor’s degree from a four-year college/university or equivalent experience
Required Related Work Experience and Number of Years
Related experience/training or equivalent combination of education and experience – 5-7
Preferred Skills/Abilities and Knowledge
Bi-lingual a plus
Preferred Education
SAE226 2023-26983 2023
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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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