MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience.
Lead a cross-functional team to manage one or more functions including marketing campaigns, lead generation, marketing operations and analytics, marketing technologies, customer life cycle management, and brand and content and test cycles from inception through implementation.
Work closely with Retail Sales and Marketing to support the development of sales materials to improve sales lead generation and conversion. Including collateral, PowerPoint presentations, case studies, and tradeshow materials.
Work with brand and agency team to fulfill the development of marketing materials including program materials, advertising campaigns, POP materials, web sites, direct mailers, brochures, incentive applications forms, video, print, kiosk wraps and etc.
Support the Vice President and program teams in executing business growth strategies, including marketing to potential clients.
Manage the review and approval process for marketing materials, including working across the organization to deploy efforts.
Develop, maintain and communicate marketing programs for all targets, products, offers and geographic areas and manage change control.
Partner with relevant business functions, the field and external vendors to determine targets and schedules; strategize and implement applicable programs, analyze campaign performance across key metrics and ensure flawless execution.
Track response and conversion to drive marketing efficiencies and effectiveness; accountable for marketing budget, ROI and cost per connect to drive profitable revenue and operating cash flow.
Employ strong project management skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables.
Other duties as assigned.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Required Education
Bachelor’s Degree in Business, Marketing, or related discipline and/or an equivalent experience
MBA / Masters preferred
Required Related Work Experience
Marketing experience – 5+ years
Supervisory experience – 1+ years
Preferred Related Work Experience
Knowledge of cable television, high speed Internet and phone products and services preferred
Knowledge of wireless products and services highly preferred
WORKING CONDITIONS
Office environment
30% travel MGN350 302886 302886BR
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