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Job Description
TigerConnect transforms healthcare with the industryxe2x80x99s most widely adopted clinical collaboration platform xe2x80x93 uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctorxe2x80x99s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. Wexe2x80x99re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.
Our Revenue Operations Team is looking for a Senior Manager, Marketing Operations to join the team to focus on day-to-day marketing operations, data and campaign management, and automation strategies If you have knowledge, experience, and a passion for marketing operations – including strong proficiency with Sales Cloud and Marketo, then we are looking for you. The ideal candidate is a leader who has demonstrated depth in complex marketing operations and automations systems to enable the transfer of knowledge to system users across the organization. This role will be an integral part of the marketing operations team to help communicate and collaborate on the marketing strategy, marketing technology, and analytics.
What Youxe2x80x99ll Be Doing:
Defining strategy and leading evolution of the Martech stack
- Ownership of Marketo, including processes and automation in addition to other marketing technology tools
- Map capabilities needed to current technology categories and vendors to determine ideal technology stack components
- Work closely with the Revenue Operations team to implement architecture requests related to workflows and tracking
- Manage the administration and execution of the teamxe2x80x99s targets, measurement of goal attainment, evolving and driving various improvements to the operational processes and tech stack, to increase their effectiveness in driving desired results
Manage ongoing operations of the technology stack
- Manage, maintain and continually evolve our lead scoring, lifecycle models and operational fundamentals
- Maintaining data integrity and data governance through operational programs and automated processes
- Oversee the development of comprehensive marketing automation journeys to mitigate competing messaging with targeted audiences
- Managing and optimizing lead routing and MQL processes and workflows
- Setting up, testing and maintaining our third-party integrations, including troubleshooting any sync or data errors
- Work closely with the Revenue Operations team to implement architecture requests related to workflows and tracking
Manage vendor relationships for contract, training, and support needs
- Serve as Technical lead for MarTech stack
- Budget and contract management for MarTech tools
- Creating and updating documentation for all core Marketing Automation & Operations initiatives for internal enablement
What You Bring:
- Experience in Marketing technology selection and procurement, including Marketo (certification preferred)
- 5+ years experience in a B2B marketing operations or automation role
- Expert in lead-to-opportunity funnel management and tracking
- Expert in campaign and program management, as well as campaign hierarchy set up
- Strong understanding of the dynamics and customer expectations
- Significant experience and understanding of Salesforce architecture
- Must be a team leader and standout colleague with the ability to lead multiple projects and shifting priorities within a fast-paced environment
- Attention to detail and accuracy
How we pay:
- We believe in paying fairly and equitably based on a number of factors including but not limited to work experience, interview performance, internal equity, geography, and expected level of responsibilities
- We are targeting a base salary from $89,500 – $189,500
- You will also be able to participate in our annual corporate bonus program
Perks & Benefits We Offer:
- Remote-friendly with teams across the US and internationally, plus prime office space in one of the major tech ecosystems of California complete with a loaded fridge and tons of other perks
- Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match
- Focus on mental and physical wellness through annual programs including reimbursements, company-wide wellness days, and volunteer opportunities
- Mission-driven team members who love what they do and go the extra mile to help clients, support the company’s rapid growth, and ultimately optimize healthcare workflows to allow for better patient care
- LinkedIn Learning License for you to continue self-paced learning
- Flexible time off policy for salaried employees with no limit on the number of days off
Our mission is to provide a healthcare communication solution that radically improves the way care is delivered. Wexe2x80x99ve been recognized as one of the
Best Places to Work in Los Angeles (2022), as well as on the list of
Best Paying Companies (2022) with the
Best Perks & Benefits (2022). We were also honored to be named to Inc. 5000xe2x80x99s list of
Fastest Growing Companies .
TigerConnect is an equal opportunity employer and values diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
