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Full Job Description
Description
There’s never been a more exciting time to join United Airlines. We’re on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we’re growing – in the years ahead, we’ll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run “Business Resource Group” communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?
Becoming the best airline is an adventure. And our Pricing & Revenue Management team is providing fuel for that journey by ensuring that we maximize our ticket revenue on every single flight across our network – both domestically and internationally – while giving our customers various product offerings for their travel. By analyzing market trends and forecasting consumer demand, this team works hard to ensure we are selling the right number of tickets at the right price to optimize our revenue and run a profitable airline.
Key Responsibilities:
The Associate – Marketing will create and edit customer-facing content for various digital and print channels across the company, including email, in-airport materials, united.com and more, focusing on multi-channel marketing campaigns. This individual will build and review content to align with United’s brand and marketing strategy and ensure clarity and completeness, focusing on implementing United’s new tone and voice. The successful candidate will bring new, innovative marketing copy ideas and demonstrate excellent editorial and communication skills, superb attention to detail and a strong commitment to quality.
Create and/or edit copy for:
- Integrated marketing assets for email (with segmentation), ridealong banners, paid media, social, and website placements and landing pages
- Digital and print brand collateral pieces
- Interactive mediums like our boarding video and email video series
- Various other assets, including style guides, operational communications, Hemispheres magazine, and more
Review, edit, and create content for other customer-facing print and digital channels, ensuring consistency and quality and adhering to United’s tone and voice standards.
Work closely with other team members and collaborators across the organization (Marketing & Loyalty, Digital, Corporate Communications and other areas as vital) to advise customers with clear and thorough communications.
Proactively ask thoughtful, relevant questions of partners in order to ensure that the information provided to customers is complete and accurate.
Transform abstract messaging concepts and unstructured pieces of information into clear customer-facing communications
United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!
Qualifications
What’s needed to succeed (Minimum Qualifications):
- Submission of writing sample with application. Can be either a link to digital portfolio or attached PDF
- Bachelor’s degree or equivalent experience in Marketing, Journalism, Advertising, or related area
- 1 year of experience
- Highly organized and self-motivated, with excellent interpersonal skills
- Ability to handle multiple contending priorities and ensure attention to detail
- Excellent written and verbal communication and presentation skills; comfort in talking to and collaborating with a variety of collaborators
- Must be legally authorized to work in the United States for any employer without sponsorship
- Successful completion of interview required to meet job qualification
- Reliable, punctual attendance is an essential function of the position
What will help you propel from the pack (Preferred Qualifications):
- Prior Internship Experience
United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact [email protected] to request accommodation.
Equal Opportunity Employer – Minorities/Women/Veterans/Disabled/LGBT
