Log In
Sign Up
Job Type Full Time, Regular
Pay Type Exempt/Salaried
Campus Location
WMU-Battle Creek – College of Aviation
Number of Vacancies 1
General Summary
- Directs the marketing and communication strategies and activities for the College of Aviation including recruitment
and outreach activities, alumni relations and student career opportunities. Responsible for the strategic direction of the marketing and
recruitment efforts, and the management of its implementation, utilizing a staff and student employees to ensure success. Engages with a
multitude of audiences and work environments, including but not limited to prospective students and families, current students, industry
partners, alumni, community members, and outreach partners.
Major Duties
- Directs, advises and
oversees all marketing and communication strategies for the College of Aviation. Develops, oversees, and evaluates strategic plans for
marketing, public relations and the recruitment and retention of students. Develops and implements policies and procedures for marketing and
recruitment. Forecasts enrollment trends. Develops budgets. - Oversees the management of data collection and analysis in relation to
recruitment and marketing. Provides overall unit assessment and evaluation to measure effectiveness of the programs. Develops new models
based upon market demands and trends. Oversees the management of the budgetary and financial aspects of the department and ensures fiscal
integrity and compliance with sponsoring agencies. - Develops engagement strategies. Supports the implementation of initiatives,
communications, events and special project to establish and build relationships while engaging with diverse groups of alumni. Builds and
maintains relationships with other University offices, departments, and external stakeholders to represent programs and departments at
various college outreach events. - Plans, develops and implements programs, seminars, and events to guide student to explore and
select a career path, develop industry contacts, and establish a strong network of professionals within the aviation industry. - Develops, implement, and oversee outreach programs, creating marketing materials and other necessary collatoral to promote programs and
activities that are consistent with enrollment goals. - Determines advertising medium and provides art direction. Oversees the
College’s branding initiative and related training. Provides leadership to the college team and provides guidance for institutional
marketing initiatives. - Supervise and train staff.
Minimum Qualifications
- Master’s degree in related field from an accredited institution.
- Five years’ relevant experience.
- Experience with recruiting, marketing and outreach activities.
- Supervisory or lead experience.
- Strong interpersonal,
written and verbal communication skills. - Experience engaging with a diverse population.
- Budget management experience.
- Ability to work irregular shifts and extended hours, including evenings and weekends.
- Ability to travel in-state and
out-of-state.
Desired Qualifications
- Master’s degree in aviation, marketing, public
relations, training/development, student services, or a related field from an accredited institution. - Eight years’ relevant
experience.
Additional Position Information
- This position requires a significant amount of
travel, with nights and weekends a common occurrence. In addition, the job often requires a significant amount of time above and beyond a
traditional work week. - Application credentials will be accepted until the position is filled.
- Western Michigan University
offers generous benefits to its employees including health, dental, vision, life and disability insurance, retirement, and tuition discount
for the employee and tuition remission for eligible dependents. To access information about the specific benefits available for this
position, go to: https://www.wmich.edu/hr/enrollment-staff - Staff Compensation System pay grades and rates are
available at: https://wmich.edu/hr/staffcompensation
