Title: Social Media Manager
Job Type: Part-time. ~40 hours a month. May occasionally scale up to 60 hours.
Pay: $20-$35 per hour. Dependent on experience.
acknowledge. is an emerging brand in the CBD space that is known for high-quality CBD. Our artisanal full-spectrum products are crafted from hemp grown on our regenerative organic farm located in Maryland’s Pleasant Valley (approx. 1 hour from Washington, DC & Baltimore, MD). As a woman-led, East Coast company, our goal is to support the body as an ecosystem in the same way as our land. www.acknowledgefarms.com
Purpose:
We are seeking to grow our content team by bringing on someone who is dedicated to providing relevant, purposeful, and science-backed content across all acknowledge. platforms. The Social Media Manager will be responsible for developing social media content and campaigns, monitoring and posting on social networks on a daily basis, participating in online outreach and promotion, analyzing social media performance metrics, and developing a plan for expansion into other social media channels. This role will work directly with our marketing team; both independently and at their direction.
Roles and Responsibilities:
– Develop and execute an organic social media strategy.
– Develop content calendars on a weekly and/ or monthly basis.
– Design and develop content posts including images, videos, reels, stories, etc.
– Maintain scheduled posts to create daily posts on Facebook and Instagram.
– Engage with followers to facilitate meaningful and authentic two-way communication.
– Build a strong online community across multiple platforms including Instagram, Facebook, LinkedIn and Youtube.
– Generate and edit short videos for use on social media, featuring our products or other aspects of the brand
– Be in regular communication with our onsite (farm) team to stay apprised of seasonal activities, and opportunities for content creation.
– Work with farm team members to produce content to be shared on social media; Direct and edit this content for use across all social platforms
– Review and edit post content to remove potential words/phrases from images, video, and text that do not align with the platform’s guidelines.
– Be on site once every 30-60 days to generate photo and video content.
– Assist with developing a strategy for launching additional social media platforms.
– Metric track, in partnership with our marketing team, using Google Analytics and Meta Business Suite.
– Work with the marketing team and/ or creative director to ensure content is aligned with the brand aesthetic and identity.
– Assist with influencer strategies under the direction of our marketing team.
– Maintain up-to-date knowledge of platform/algorithm changes and updates regarding CBD advertising restrictions and regulations.
– Willingness to accept new challenges head on with room to grow in the role under the advisement of marketing professionals.
– Attendance at local and some non-local events for content collection.
Ideal Candidate Characteristics:
– Purposeful and intentional with every aspect of their work.
– Excellent written and verbal communication skills.
– Self-motivated and reliable.
– Flexible with a willing attitude to teach and learn.
– Can manage multiple projects simultaneously, prioritize tasks and meet deadlines.
– Can pivot quickly, and come up with creative solutions.
– Have strong research and organizational skills.
– Located in the Washington, DC DMV or near Knoxville, MD to be able to visit the farm at least monthly for content creation.
Experience:
– Must have previous social media and/ or graphic design experience representing a consumer brand. Wellness, beauty, luxury, and/ or cannabis brands preferred.
– Must be able to submit a portfolio of work or links to accounts they currently run.
– Experience and proficiency in navigating the pitfalls of marketing cannabis and hemp on social media is preferred.
Joining our team:
acknowledge. is a farm, a brand, and an ethos. Every person at acknowledge plays an instrumental part in helping us achieve our mission; to consciously cultivate the highest quality hemp in service of health and wellness for the land, the individual, and the community. We respect ourselves, our co-workers, our customers, and our community, take pride in the work that we do, and are passionate about providing powerful, plant-based, sustainable products that work.
By working with us you receive a front seat in one of the fastest growing industries and the opportunity to be part of our inaugural team. Success in this role will lead to additional hours, responsibilities, and opportunities for growth within our organization.
Please upload portfolios and/or links with your application or email them to: [email protected]
Acknowledge Farms, LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Job Type: Contract
Pay: $20.00 – $35.00 per hour
Benefits:
Schedule:
Ability to commute/relocate:
Experience:
Work Location: Hybrid remote in Knoxville, MD 21758
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