Cognizant Hiring for Associate Director, Life Sciences Marketing/Sales Enablement Job at New York, NY Full Time

We have an exciting opportunity for an experienced marketer to further Cognizant’s market position in the Life Sciences industry. We are looking for a self-driven leader with a strategic mindset who also can roll up their sleeves and get things done. The successful candidate will have the ability to flourish in an ever-changing environment, and the diplomacy and navigational skills needed in a large, Fortune 500 organization. This US-based full-time role reports to the Head of Health Sciences Marketing.

The Associate Director will work closely with Life Sciences leadership, product, sales and cross-marketing functions to develop and execute targeted, integrated marketing programs that move prospects through awareness, engagement and decision in support of business sales growth. He/She will serve as the primary connector between Life Sciences sales and marketing and will drive sales enablement programs.

The winning candidate has management experience, and strong communication and program management skills, with proven success managing content-driven, multichannel campaigns. The candidate should have traditional and digital marketing skills, and experience working with subject matter experts to build messaging content from conception to promotion.

Responsibilities Include

The duties and responsibilities of the Associate Director, Life Sciences Marketing focus on leading and executing a strategic marketing plan that is aligned with business goals. Here are the most essential duties and responsibilities:

• Annual planning and reporting on program and campaign success
• Campaign strategy, planning, execution and tracking
• Account-based marketing
• Management of client events and tradeshows
• Content and messaging development including thought leadership and solution-specific content (solution brochures, white papers/research, blogs, videos, etc.)
• Product positioning and messaging
• Development of sales enablement and collateral materials
• Sales team engagement
• People-management and team-building

Required Experience & Expertise
You have experience managing, proven expertise in planning, developing and executing strategic marketing programs. You understand big company dynamics, have worked in matrixed environments and know how to get things done. You are process oriented and well versed in both solution-related and thought leadership development and execution.

• 8+ years of experience, with 3-5 years of related experience in Life Sciences or Healthcare or similar field
• Demonstrated digital and social marketing experience
• Confidence collaborating and interfacing with senior leadership
• Strong project management skills with attention to detail
• Able to work independently with little direct supervision
• Excellent decision making and problem-solving skills
• Fluency with MS Word, Excel and PowerPoint
• Familiarity with Salesforce and Pardot
• Self-motivated, innovative, collaborative, multi-tasker
• Proven ability to excel in a dynamic, fast-paced environment
• Willing to roll up your sleeves and execute

Required Education

• Bachelor’s degree in Liberal Arts, Communications, Marketing, Business or equivalent experience
• An equivalent combination of education and work experience may be taken into consideration in lieu of a degree

Employee Status : Full Time Employee

Shift : Day Job

Travel : No

Job Posting : Jun 07 2022

Cognizant (Nasdaq-100: CTSH) is one of the world’s leading professional services companies, transforming clients’ business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 185 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @USJobsCognizant.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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