Herschend Family Entertainment Hiring for Director of Sales and Marketing Job at Valdosta, GA Full Time

POSITION SUMMARY

Our marketing model divides responsibilities between the local park marketing team and the Atlanta-based enterprise marketing team to best leverage specialized capabilities, local expertise, and collaborative execution. The Director of Sales & Marketing at Wild Adventures is responsible for driving and leading Marketing Plans, In-Park Promotions and Group Sales in collaboration with Atlanta-based enterprise marketing team to deliver positive results. With a constant eye on attendance, season pass sales and other key business metrics, the Director of Sales & Marketing timely recommends and executes shifts in strategy and tactics to reach established targets understanding that the product is perpetually liquidating. This is an intense position requiring of a dynamic person with an entrepreneurial spirit that works well in a team environment and has a vision for tomorrow.

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Essential Functions Statement(s)

• Director of Sales and Marketing drives all functions related to development and execution of annual business plans, new product announcements, promotional campaigns, public relations events, group sales initiatives, in-park promotions and more.
• Be the leader of the relationship with Atlanta-based enterprise marketing team on the development and execution of the annual marketing plan and business strategy which includes the season pass plan, promotions plan, and financial and attendance projections.
• Must be good at communicating in a professional, positive and timely fashion representing the brand in exceedingly positive ways at all times to both internal and external stakeholders.
• Must have the ability to work well under pressure and in some cases working under tight deadlines to execute assignments and other task functions.
• Deliver annual season pass attendance and revenue targets through the development and implementation of a multi-channel season pass strategy and plan focused on attracting and retaining season pass holders and increasing season pass visitation.
• Deliver annual promotions attendance and revenue targets through the development and implementation of the annual promotion’s strategy and plan. The successful plan will include but not be limited to Retail, QSR, and soft-drink activation, attendance-driving events, reporting, and program analysis.
• Routinely make recommendations around pricing strategies, promotional campaigns and other attendance driving events to the General Manager with the ability of showing your work and potential returns.
• Coordinate marketing campaigns at the property level to deliver on brief; serving as point-of-contact with the enterprise marketing team and different property departments in the development of plans and content as needed.
• Review and provide feedback on cross-channel creative.
• Must possess analytical skills associated with attendance projections and numbers to turnaround timely decision making to get things on track.
• Ability to create and manage and reforecast annual budget for the Marketing division.
• While owning the partnerships for WA, partner with the enterprise marketing team to activate national sponsorships and partnerships.
• Be the face of Wild Adventures within the community always representative of the Wild Adventures brand in a positive light.
• Model and reflect the Wild Adventures culture to guests, partners, direct reports, supervisors, peers, and property and enterprise leadership.
• Purposefully develop all direct reports through an ongoing commitment to growth; creating an environment of clarity in expectation, praise/recognition, and accountability.
• Team player mentality with guest-oriented focus. Sometimes working outside of zone to assist other departments when needed.
• Responsible for leading aspects of and assisting with promotional events, including seasonal events, on the sides of setup and execution.

Other Job Functions

• Represent park within various professional and community groups.
• Assist in creation and execution of park’s special events.
• Act as a strategic partner advocate among park leadership.
• Ensure compliance with all Herschend Family Entertainment and Wild Adventures policies and procedures
• Represent the company to guests and other team members in a positive and friendly manner
• Ability to work a flexible schedule including some weekends, evenings, and holidays. This position is not an 8am-5pm Monday through Friday job and semi-regularly would require weekends, evenings, and holidays and on a regular basis workweek will exceed a 40 hour per week working schedule.
• Must handle confidential information strictly and responsibly
• Must be proactive in continuously seeking and developing ways to be more effective.
• Satisfy Wild Adventures’ standards for performance and conduct. For example, report to work regularly and on time.
• Create “Memories Worth Repeating” for our guests
• Other duties as assigned

• Must have and maintain a valid Driver’s License and insurance
• Must have reliable transportation
• Must be able to successfully complete pre-employment drug screening and background check

Required Skills

• Creativity – Ability to exhibit exceptional creativity in all efforts with a strong proficiency for creative problem solving and product development.
• Strategic Thinking – Ability to see the big picture, formulate a vision and align the team’s actions against strategies.
• Accountability – Ability to accept responsibility and account for his/her actions.
• Accuracy – Ability to perform work accurately and thoroughly.
• Diversity Oriented – Ability to work effectively with people regardless of their age, gender, race, ethnicity, religion or job type.
• Interpersonal – Ability to get along well with a variety of personalities and individuals.
• Organized – Possessing the trait of being organized or following a systematic method of performing a task.
• Relationship Building – Ability to effectively build relationships with customers, co-workers and staff.
• Responsible – Ability to be held accountable or answerable for one’s conduct.
• Communication, Oral – Ability to communicate effectively with others using the spoken word.
• Presentation Skills – Ability to effectively present information publicly.

Required Experience

Education : B.S. Marketing degree or equivalent

Experience : 7 to 8 years related experience with a diverse marketing skill set. Management experience within a marketing role and within the Entertainment/Theme Park Industry and/or required;

Computer Skills: Proficiency in MS Office required; Content Management Systems and website analytic programs preferred. Knowledge in JDE beneficial.