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Unique mastery and recognized authority on relevant subject matter knowledge including technologies, theories and techniques. Contributes to the development of innovative principles and ideas. Successfully operates in the most complex disciplines, in which the company must operate to be successful. Provides highly innovative solutions. Leads large, cross-division functional teams or projects that affect the organization?s long-term goals and objectives. May participate in cross-division, multi-function teams. Provides mentoring and guidance to lower level employees. Routinely exercises independent judgment in developing methods, techniques and criteria for achieving objectives. Develops strategy and sets functional policy and direction. Acts as a functional manager within area of expertise but does not manage other employees as a primary job function. (TCP review board required in TCP families)
Responsibilities:
- Establish the global account marketing strategy and customer relationship plan in collaboration with account team (typically accounts are global in nature with over $50-$100+ million revenue across multiple regions).
- Drive customer awareness, preference and consideration toward HP portfolio offerings and improve customer relationships.
- Identify and develop integrated solutions offerings to meet customer needs in collaboration with account team, customers and product/service/solutions marketing.
- Provide thought leadership in developing innovative and industry- leading account- based marketing techniques.
- Create account-based marketing best practices and processes, operationalize and deploy across regions
- Provide consulting expertise to marketing employees regarding breakthrough solutions within a specific account.
- Develop and ensure a strong marketing ROI within the account.
- Lead virtual global marketing team to execute the account- specific marketing strategy and programs.
- Drive quarterly review process with marketing and account teams.
Education and Experience Required:
- BA or BS in Marketing; MBA preferred.
- 10+ years marketing and research experience.
- Industry, sales, channel and/or account management experience a plus.
Knowledge and Skills:
- Mastery knowledge of marketing principles, practices, tactics and tools.
- Mastery knowledge of sales methodology and approach.
- Working knowledge of marketing mix and vehicles.
- In-depth knowledge of industry and customer segments, offerings, account and demand generation programs.
- Strong partner focus, including experience with commercial end customers, retailers and/or channel partners.
- Excellent written/oral communications and analytical skills.
- Excellent interpersonal skills; ability to build, manage and influence virtual teams.
- Excellent negotiating skills.
- Ability to interface effectively with all levels of management and functional disciplines.
- Excellent influencing, consensus-building and conflict-resolution skills.
About HP
You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you.
So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.
HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.
Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are.
From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!
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