Keysight Hiring For Digital Programs Marketing Manager – Remote at California Full Time

Keysight is the world’s leading electronic measurement company, helping engineers and technology developers address their toughest technical challenges with confidence through innovations in wireless, modular, and software solutions. Keysight Global Marketing (KGM) is passionate about showcasing how our world-class test and measurement hardware, software, and system solutions help customers deliver innovations in key industry markets: wireless communications, automotive, IoT, aerospace and defense, and semiconductor. 

The Keysight Global Marketing (KGM) team is seeking to hire a marketing manager to build and drive digital marketing programs globally. You will work across our portfolio marketing team to bring ideas and concepts to life from vision through execution. The strategic projects you will lead will showcase and illustrate the true power of Keysight’s products, solutions, and software. Our ideal candidate will have a proven track record of delivering highly effective digital marketing programs and developing the promotion plans to capture customers’ attention. 

Primary Responsibilities: 

•    Partner with cross-portfolio teams and external agencies to build out the vision, concept and execution of strategic customer-facing initiatives and digital programs 
•    Establish goals, objectives, timelines, and budgets for each project
•    Ensure on-time delivery and communicate regularly with stakeholders about project status 
•    Develop the projects promotions/GTM plan and oversee execution
•    Evaluate the effectiveness of our digital marketing programs by constantly measuring performance and providing recommendations for improvement/enhancement 
•    Support an execute social media campaigns
•    Pilot and experiment with new marketing approaches  
•    Stay current with emerging digital program approaches and techniques being used in the digital marketing world