Logically Hiring for Chief Marketing Officer (CMO) Job at Remote Full Time

Logically is the leading provider of Managed IT Services to small and midsize organizations. We help our customers leverage the power of information technology to achieve their goals by becoming their trusted IT ally. Since 1999, we have made IT management easy and secure for hundreds of corporations, healthcare organizations, non-profits, and public sector agencies. We provide complete IT outsourcing to business leaders, and augmentation services to IT teams.

We are recognized for our outstanding customer service, technical depth, and operational excellence. Our best-in-class service delivery is powered by two pillars, OpLogicTM and Care Teams. OpLogic is our unique cloud-based IT management system that allows your IT environment to self-heal, increasing uptime and reducing security risks. Dedicated Care Teams are how we deliver our deep and wide-ranging technical expertise while providing personalized service and the familiarity of a trusted ally.

Why Work for Us:

• A culture of “absolutely doing the right thing,” that values taking care of colleagues, clients, and our community
• An opportunity to work with cutting-edge technology and ambitious and talented colleagues
• A fun work environment and a focus on ensuring a good work-life balance
• Competitive wages and benefits to ensure we attract and retain the best staff
• Opportunities to grow and develop personally and professionally

Job Summary:

Reporting directly to the Chief Executive Officer (CEO), the Chief Marketing Officer’s primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, marketing analytics, advertising, and public relations. The CMO collaborates with key stakeholders to define strategies, and execute programs designed to increase market share. Duties include redefining the structure of the marketing department, creating, and supervising the operational budget for the department and managing the organizations internal and external communications. Providing marketing analytics, demand generation, and building marketing campaigns for our internal and external audiences will be a large focus of this position. This person will lead and drive the company’s enterprise marketing strategy to sustain and grow overall revenue and maintain a solid financial position by collaborating with all departments within the company.

Job Duties & Responsibilities:

• Act as a trusted partner and coach to the CEO and members of the executive leadership team.
• Provide comprehensive marketing support resulting in meeting company goals and objectives for revenue and profit
• Act as a marketing advocate to the executive team to ensure they are engaged in the strategic marketing agenda, and collaborate with other business units to develop annual goals and objectives for product and channel marketing plans
• Establish both short and long-range strategic marketing strategies to achieve the corporate objectives of increasing the level of sales while building brand equity
• Drive the marketing strategy (positioning, value-prop, messaging framework etc.) in partnership with Sales, the extended Marketing team, and the Executive team
• Develop a competitive campaign strategy focusing on demand generation and working with the related product and services teams to execute high quality lead generation and nurture campaigns
• Own marketing analytics and reporting for all KPIs surround demand generation, channel development, funding, etc.
• Develop tactics that will enable Logically to maintain existing client relationships and market share, expand, and thrive into new markets, innovate rapidly, and extend the global reach of the company’s products and services
• Collaborate with internal marketing and external teams to support brand and sales success at key partner events and industry conferences
• Own all financial aspects of the marketing function, and oversee the preparation and management of the marketing operating budgets
• Analyze market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies
• Collaborate with internal marketing and external teams to support brand and sales success at key partner events and industry conferences
• Serve as the key point of contact for strategic marketing vendors, partners, and consultants
• Up to 50% travel is required for this position annually

Qualifications:

• 10+ years experience in a senior-level managerial marketing role, with a demonstrated track record in a similar or relevant industry
• Familiarity and experience with Channel Marketing programs, especially in the IT Managed Service Provider (MSP) space is a significant plus
• Proven track record of growing revenue through new product development, marketing, branding, and partnerships
• Familiarity with CRM or marketing automation such as Salesforce software is preferred.
• Strong analytical, big picture thinking and leadership skills to develop marketing campaigns aimed at increasing loyalty, retention, and the lifetime value of the customer.
• Demonstrated track record of creating and leading high-performance teams implementing quantifiably successful marketing programs in a fast-paced & vertically integrated business environment
• Proven ability to analyze reports, dashboards, data, business metrics and other tools to make critical decisions and recommendations to help lead the company to achieve its objectives and goals.
• Proven experience developing and executing business strategy
• Experience creating strategic marketing plans, delivery of marketing services, management of traditional and non-traditional advertising media, building brand equity, establishing appropriate metrics and experience launching new and ground-breaking offerings
• Experience with sales and marketing budgets, P&L, and forecasting required
• Strong business and financial acumen; must be able to think about issues from a business perspective
• Experience with and understanding of the educational marketing cycles, trends and issues related to the education industry preferred
• Proven track record of leveraging technology and data to enhance marketing services, including social networking, digital and other technologies, and quantitative and qualitative customer targeting and analysis
• Excellent communications skills, including interpersonal, presentation, written, and verbal
• Self-starter with the ability to work effectively across all functions within the organization, as well as a capacity of communicating with a diverse range of individuals

Logically provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, gender identity, sexual orientation, and other protected classes.

#LI-JS12