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Description
About: Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.Macy’s Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.Take the helm of one of the world’s most beloved brands and help bring it to life for our customers. As part of our team, you’ll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you’ll drive customer engagement and loyalty while sparking excitement.Job Overview:The Retention Marketing Team is responsible for driving growth and optimizing customer lifetime value through our owned media. The team is responsible for the customer contact strategy, lifecycle, and end to end campaign execution for all retention channels -Email, Mobile, Site Targeted Content, Direct Mail, and POS.The Assistant is responsible supporting the planning of the customer contact strategy across all known communication channels (Email, Mobile, and Site Targeted Content). Planning the customer contact strategy includes working with cross-functional teams to understand business needs and priorities, and strategizing to help meet company objectives and goals while balancing requests from all business functions. The Assistant will be responsible for creating and editing media jobs and ensuring that all requests are properly vetted and managed. Essential Functions:Assist in managing the customer contact strategy for all integrated communication channels – Email, Mobile (SMS/MMS, Push Notifications) and Site Targeted Content.Create and edit all job requests for communications and projects from various teams (Merchandise Marketing, Credit/Loyalty, Registry, Backstage, Store Events, Enhancements, etc.).Recommend, help develop, enhance, and implement new business processes with cross-functional teams to optimize the planning process as digital programs adapt with new enhancements and evolve to deliver more relevant and personalized marketing communications to customers.Responsible for managing, inputting, and editing MAS jobs for digital retention channels.Assist with factoring in sales plans, projections, and other data and analysis into calendar planning and communication strategy.Collaborate with internal and external business partners in the delivery of strategic projects and initiatives, such as supporting the loyalty marketing program with optimizing communication strategy and requests.Help drive and support operational efficiency across the organization, recommending and implementing changes with cross functional teams to streamline and improve the effectiveness of the planning to production workflow, helping to align teams to reduce process and bandwidth redundancies.Skills Summary:1-2 years of experience.Knowledge of email, internet, and industry marketing methods.Ability to work efficiently and meet deadlines in a cross-functional, team-based environment.Self-starter with strong communication, organization and prioritization skills.Ability to manage multiple projects with various deadlines simultaneouslyMust have demonstrable computer skills and aptitude for technology, including proficiency with Microsoft Office software (World, Excel, Powerpoint, etc.) and database applications.BA/BS college degree is required; concentration in Marketing a plus.
Posted on :
2021-10-05T08:21:40Z
