NakedWinescom Hiring for VP of Marketing and Sales Job at Napa, CA Full Time

Our purpose:
Nakedwines.com is revolutionizing how we enjoy wine by connecting everyday wine drinkers with the world’s best winemakers.

Our unique model creates value for American wine drinkers by solving independent winemakers’ biggest problems. Funding winemakers upfront allows independent producers the opportunity to produce amazing quality wine at substantially lower costs. Our direct selling model allows us to pass these wines on to customers at much lower prices than wines of comparable quality. On top of that our members benefit from direct and personal connection to the makers behind our wines, tapping into consumer desire for connection and provenance.

The success of this model has made us the largest direct-to-consumer online wine business in the USA, selling nearly 2 million cases a year to over 300,000 members. However, with an addressable market approaching $25bn and the wine category still at the early stages of online migration, we have the ambition to build a much larger business.

Our global team is entrepreneurial by nature, obsessive about customer experience, and performance-driven, which makes this a place where you will be inspired to grow personally as well as professionally.

The biggest challenges independent winemakers face are access to capital and access to distribution and consumers – Naked Wines handles all of this. They connect the winemaker directly with their subscriber “Angels.” As a result, they can attract some of the world’s top winemakers like Jesse Katz, Matt Parish, and Daniel Baron, and support the discovery of the next generation of top winemakers.

Your purpose:
As the VP of Marketing & Sales, you will play a pivotal role in helping us be the number one online, direct wine retailer. You will help shape our company’s strategic plan through the development and execution of effective marketing strategies. Using your strong business acumen and a deep understanding of our mission and purpose, you will distil the essence of what problems we are trying to solve within the wine industry and develop a strategy for how we engage with customers (current and future) to care about them.

To nail your job, you will:
Repeat Marketing

• Manage end-to-end different marketing channels: strategy, planning, execution, budgeting, analysis, and optimization
• Develop and oversee the day-to-day delivery of our customer marketing and retention strategy for our 300k+ Angels
• Shape the long-term marketing and content strategy for scale and growth, then execute against it
• Drive the marketing demand planning cycles, including campaign calendar and promotion planning to maximize sales, profits, and customer lifetime value
• Evolve our segmentation and personalization to deliver a more tailored experience for each customer

Sales & Growth

• Develop and deliver a growth strategy that leverages our global growth learnings while delivering against the US-specific marketing challenge
• Review our current position and take your strategy quickly into action to diversity and scale further growth channels – i.e., Affiliates, Lead Gen, etc; Identify, test, and build to scale these new acquisition channels
• Help embed growth thinking and best practices into our broader teams and channels to ensure that we are capturing as much organic growth as possible and create further space to invest.
• Have experience driving sustainable growth in a business, ideally subscription based
• Be skilled at P&L management and forecasting and budgeting

Leadership

• Serve as a member of the US Executive team, leading and developing a team of 20-25 people
• Prove your leadership skills, facilitation, and consensus-building skills particularly in terms of leading others towards meeting the organization’s mission and goals while providing an inclusive and positive work environment

We’ll love you because you:

• Are able to create, communicate, and maintain a unified brand story and application of positioning and voice across all channels
• Have a desire to work for a mission-driven company, and feel personally inspired by our purpose of changing the wine industry for the better and making Naked the place where the world’s best winemakers make their best wines
• Have solid experience in both marketing and brand leadership and general management
• Understand how to drive customer acquisition at scale
• Have solid offline marketing (e.g., direct mail) experience
• Have experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
• Can manage multiple projects at once
• Negotiate like a pro and effectively manage relationships
• Think strategically, are data-driven and detail-oriented
• Are smart but humble
• Are a structured and lateral thinker who can adapt to a rapid pace
• Are a confident individual with excellent people skills
• Are a person of integrity whose values are deep-seated and reflected in their behavior
• Are confident and resilient – comfortable hearing a “no” and turning it into a “yes”

Requirements:

• Proven experience in leading the marketing function of a growing business (ideally in a B2C environment driving brand, communications, and growth by creating great marketing campaigns)
• 6+ years of experience leading marketing operations (Experience in a D2C environment is strongly preferred)
• Excellent leadership and organizational skills
• Up to speed with growth techniques and best practices across all platforms
• Prior experience collaborating on a director- or VP-level leadership team
• Experience in omnichannel marketing
• Strong interpersonal and leadership skills – an empathetic, approachable leader with strong listening skills and high EQ
• Proven track record executing marketing campaigns that drive sales and build brand awareness
• Ability to effectively give and receive feedback, manage processes up and down the chain of command, be nimble, adaptable, flexible, and champion the needs of the company and your department
• Be prepared to juggle a lot of wine bottles in the air – time management and project management skills are essential
• Ability to work legally in the United States. Work Authorization sponsorship is not provided for this role
• Must be able to work a hybrid schedule reporting out of the Napa, CA office and working remotely
• Must be able to travel to our Denver office 5-6 times per year

Compensation and Benefits:

• Base Salary $250k – $300k, DOE
• Annual Discretionary Bonus
• Company Share Plan
• Health, Dental, and Vision Insurance – 90% employee coverage, 60% dependent coverage. Eligible Day 1.
• Holiday allowance – 34 days of paid time off, including 20 days of accrued paid time off (PTO) and 12 paid company holidays. Paid time off also includes your Birthday, plus one additional day for Volunteer Efforts.
• Retirement plan – 4% employer match. Eligible Day 1.
• Wine allowance – $40 a month towards your Nakedwines.com account
• Gym contribution – Up to $25 a month towards a gym membership
• Personal Pathways – the Company will pay up to $500 annually towards training on any topic and may be personally interested in pursuing

If you fit the bill, then we want to hear from you – submit your online application today!

EQUAL EMPLOYMENT OPPORTUNITY: Our employment practices are in accord with the laws which prohibit discrimination due to race, color, creed, sex, sexual orientation, gender identity, genetic information, religion, age, national origin or ancestry, physical or mental disability, medical condition, veteran status, citizenship status, marital status or any other consideration made unlawful by federal, state, or local laws.