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Patrick Ta Beauty, West Hollywood, California, United States, 90069
Work at Patrick Ta Beauty
ABOUT THIS ROLEPatrick Ta Beauty is looking for a strategic and innovative Influencer Marketing Manager to join our team. This is a critical role that will drive all aspects of our influencer marketing and partnerships programming. The role will shape the vision for influencer programming on all levels. Our Influencer Marketing Manager will lead our partnerships strategy and contribute to the growth of our digital-first brand working cross-functionally with all other marketing channels. This role will report to the Director of Brand Marketing.ABOUT PATRICK TA BEAUTYPatrick Ta Beauty was founded in 2019 by world-renowned celebrity makeup artist, Patrick Ta and one of his first-ever clients and beauty and skincare expert, Rima Minasyan. The pair work together to create, perfect, and launch each product for both the makeup artist and the everyday makeup wearer. Patrick Ta Beauty’s goal has always been to make their consumer feel great in their skin and give them versatile products that can create any look
- ROLES & RESPONSIBILITIESBuild & expand influencer program in totality across paid, collab, gifting and mailer initiatives to grow EMV,
scale influencer content creation, increase site traffic and sales, and explode engagement and advocacyShape partner and collaboration strategic framework to elevate the brand and generate accelerated awarenessExplore new opportunities of partnership across digital platforms rooted in brand visionCreate and develop monthly influencer budget plan with proven ROI while maintaining an internal database of market key performance metricsMeasure and report on influencer program performance and KPIs; share results, insights and future recommendations with cross-functional teams and leaders on an ongoing basisMaintain the day-to-day execution of our influencer relationships in conjunction with the Senior Influencer CoordinatorContinuously identify new influencers/talent while deepening existing relationships and building brand loyaltyLead in the entire process, from talent negotiation, contracting, to briefing, to execution, across multiple platformsBe an expert on the latest social media and influencer trends and tools, providing recommendations on new channels to test and develop new ways of partnering with influencersWE THINK YOU’LL BE A GREAT FIT IF…You’re a leader & a strong communicator. You have a strong voice and want a seat at the table to help shape the future of Patrick Ta Beauty. You want to support and empower others, celebrating the accomplishments of the team as a whole.You’re curious. You have a passion for the beauty space, in particular makeup/ color cosmetics, and have a natural curiosity that compels you to learn more.You’re driven. You are a self-motivator with lots of enthusiasm and ability to work on high-visibility projects under tight deadlines with strong project management capability.You’re hands-on. Must be a proactive, roll up your sleeves, pragmatic leader capable of delivering results in a fast-paced, entrepreneurial environment.PROFESSIONAL QUALIFICATIONS5+ years’ experience in influencer marketing and partnerships. Experience in beauty a plus.Digitally savvy with pulse on all social media platformsExpert communicator who is cool under pressureAble to multitask seamlessly against multiple projects/deadlines; coordinating across agency partners, retailer and internal functions to drive organized executionSolid leadership and management skills — self-starting, inquisitive, results-oriented mindset with high energy and a positive attitude; strong mentor and managerCreative problem solver, idea leadership, and desire to pioneer (comfortable with ambiguity and “finding a way”)WHAT WE OFFERBonus OpportunityHealth Benefits401(k) With a Company MatchProduct Discount ProgramFlexibility & Wellness StipendPaid Leave ProgramsPaid Holidays & Summer Fridays
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