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Sales and Marketing Manager The right candidate for this role is a hands-on, experienced sales and marketing individual with a business education as well as brand experience in alcohol and/or food & beverage industries. Reporting to the CEO, the Sales & Marketing Manager would work collaboratively with various team members on branding, messaging, expansion opportunities and identifying sales channels to further mobilize the brand’s reach.
o Develop a comprehensive sales and marketing strategy that will differentiate the brand in the marketplace. A competitive analysis and landscaping must be conducted to determine brand positioning and opportunities for market penetration, locations and timing. The sales and marketing manager must constantly be “on point” with the competitive landscape – analyzing competitors on an ongoing basis to further mobilize the brand as market leader.
o Customize a sales plan that outlines marketing strategies for each product line, customer demographic analysis, sales forecasts and growth strategies. The sales plan should scrutinize pricing structure, revenue goals, sales regions, customer retention strategies, advertising avenues and sales team activities.
o Create and distribute sales forecasts to the Operations & Production teams in an effort to adjust production levels and organize logistics.
o Manage promotional events and activities in-house or at trade shows, ensuring events are well-run and promote the brand.
o Develop and improve relationships with distributors, big box accounts and key customers to ensure our sales force, both internally and externally, are upselling products to all customers and guaranteeing that retailers on premise and off are receiving the utmost customer service.
o Analyze current and prospective customer demographics and survey market trends to develop market strategies for new and existing products.
o Present updated sales and marketing reports for regular management team meetings.
o Present sales decks to external sales teams at distributor meetings off site and host on site sales focused tasting events.
o Conceptual design and distribution of media packs and marketing collateral to third party agencies, ensuring all marketing is correctly executed.
o Ensure sales team is working productively and efficiently to generate sales. Direct activities of internal regional sales reps visiting with targeted retail accounts at both on and off premise accounts, to ensure continuity, consistency, follow up, relationship management and engagement is taking place at ALL accounts.
o Manage campaigns for website, PR, social media and calendaring for content creation working in conjunction with graphic designers, content writers, website managers, social media administrators, photographer and videographer.
o Develop a comprehensive sales and marketing strategy that will differentiate the brand in the marketplace. A competitive analysis and landscaping must be conducted to determine brand positioning and opportunities for market penetration, locations and timing. The sales and marketing manager must constantly be “on point” with the competitive landscape – analyzing competitors on an ongoing basis to further mobilize the brand as market leader.
o Customize a sales plan that outlines marketing strategies for each product line, customer demographic analysis, sales forecasts and growth strategies. The sales plan should scrutinize pricing structure, revenue goals, sales regions, customer retention strategies, advertising avenues and sales team activities.
o Create and distribute sales forecasts to the Operations & Production teams in an effort to adjust production levels and organize logistics.
o Manage promotional events and activities in-house or at trade shows, ensuring events are well-run and promote the brand.
o Develop and improve relationships with distributors, big box accounts and key customers to ensure our sales force, both internally and externally, are upselling products to all customers and guaranteeing that retailers on premise and off are receiving the utmost customer service.
o Analyze current and prospective customer demographics and survey market trends to develop market strategies for new and existing products.
o Present updated sales and marketing reports for regular management team meetings.
o Present sales decks to external sales teams at distributor meetings off site and host on site sales focused tasting events.
o Conceptual design and distribution of media packs and marketing collateral to third party agencies, ensuring all marketing is correctly executed.
o Ensure sales team is working productively and efficiently to generate sales. Direct activities of internal regional sales reps visiting with targeted retail accounts at both on and off premise accounts, to ensure continuity, consistency, follow up, relationship management and engagement is taking place at ALL accounts.
o Manage campaigns for website, PR, social media and calendaring for content creation working in conjunction with graphic designers, content writers, website managers, social media administrators, photographer and videographer.
Skills: o PowerPoint/Word/Excel proficiency, Ekos (or other CRM) background, comfortability navigating various marketing platforms, sales tools and social media management tools. o High-level business acumen, written and communication skills. o Self-directed, independent, high-performing, entrepreneurial team player who is pragmatic and has an aptitude for cross-functional duties as needed. o Resourceful, innovative thinker with a creative, authentic, guerilla-style approach to marketing. o Must have a love of craft beverages. o Very personable and gifted at persuading people with exceptional sales, negotiation and presentation skills. o Team management and leadership skills. o Data analysis and report preparation skills. o Ability to work under pressure.
Education: o Bachelor’s degree in Marketing, Business or related degree. MBA Preferred. o Qualifications relating to the alcohol industry desired, not required.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.
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